John Assaraf breaks down the FedEx logo's hidden symbols: the famous arrow between E and X, plus a tiny baker's spoon the designers embedded to reference package tracking. He uses it to show how shifting your perspective lets you see what was always there.
You've seen the FedEx logo, right? And so many people know that there's an arrow in the FedEx logo because it's either been pointed out to them or they've seen it, which is right between the E and the X. What a lot of people don't know is when Fred Smith was building FedEx, they wanted to measure where every package was because they had a USP of when it positively, absolutely has to be there overnight. And they figured the only way we can guarantee that is, is we have to track the package. So they actually put a little like a baker's measuring spoon in the logo that most people have never seen because they don't have cells of recognition or the story to make d'. Orrea. So I'm going to show you the logo again, which you've seen probably a hundred times. So I want you to find the little measuring spoon, like a little baker's measuring spoon in there, see if you can find it. If you can't, then I'll show. Okay? So the measuring spoon has always been there, but he didn't have cells of recognition or a need to see it. So when you change your frame, your brain all of a sudden sees stuff that's.
Millions of individuals around the world are grappling with various mental & emotional health issues
