The Key to Business Success

I wanted my why to be bigger than my insecurities. I wanted my why to be bigger than my limiting beliefs. I wanted my why to be bigger than my fear of being embarrassed, ashamed, ridiculed, judged, rejected, etc. When we are looking for entrepreneurial success, right, to build our business, we which can be the royal road to financial freedom. It certainly has been for me. There are different parts of your brain that you want to activate. Just before this call today, I was doing an interview with a wonderful guy, Nick Bradley, out of the uk, and I was talking about, imagine that you have an orchestra. You're the conductor of the orchestra and your job is to get the different members of the orchestra or the band to. To play in concert and in harmony together, right? Well, what happens if one or two of the members of the orchestra or the band are out of sync, aren't really playing well together? Is there harmony and coherence or is there chaos? That sounds terrible, right? Obviously the answer, right, is if there isn't coherence, then there's chaos. Chaos. And guess what we want to do? We want to get our whole brain working with us instead of against us, right? So when we have our vision and we set some goals of how we are going or what we want to achieve and how we are going to achieve it, we want to set some simple goals, but we also want to set some simple plans of how we want to achieve it. Do you remember yesterday I said that we have that Einstein part of the brain, the left prefrontal cortex, but we also have the right prefrontal cortex. What I call is the Frankenstein's monster part of brain. Einstein helps you choose your vision and choose your goals and your plans. But Frankenstein's monster up there, right, is usually what wants to hold you back. So when we talk about what wants to hold you back, have you ever caught yourself with negative self talk? I'm not good enough, I'm not smart enough, I'm not worthy. I don't know how to do this. I really don't want to do this today. I don't feel like it. Have you ever caught yourself with any negative self talk? Have you ever caught yourself with any disempowering emotions that hold you back? You want the vision, you want to achieve the goals, you want the lifestyle, you want the money, you want to grow, you want to become better as a CEO of your own business, but something holds you back. Anybody other than me feel that? So why does that happen? Why does that happen? Well, part of our brain is geared towards Wanting more, achieving more, having more, giving more, becoming more. But there's another part of our brain that I call as the Frankenstein's monster that says, what if I fail? What if I'm embarrassed or ashamed or ridiculed or judged? Am I really worthy of the success that I want? What if I disappoint myself again? So that is a normal part of how our brain operates, and most people don't know what to do about it. But yesterday I mentioned to you that not only do you have to have the vision and the goals as part of what it is that you have to do in order to activate the reward center of the brain, okay? The reward center of the brain, the anticipatory center of the brain has to be motivated, okay, in order to take action. And when we have doubts and fears and stress and anxiety and negative self talk or maybe even disempowering emotions, we have to engage. What I said yesterday was the limbic part of our brain. The limbic part of our brain is known to many people as the emotional center of the brain, right? The brain developed with the instinctual part of the brain, okay? The mammalian part of the brain, and then the neocortex. So a lot of us have gotten good at using the neocortex, the. The Einstein part of the brain at choosing what we want. But we haven't learned how to manage the emotional part of our brain because we just haven't been trained. So when we talk about the limbic system, one of the best ways, okay, to be able to override the doubts, the fears, the anxiety, the stress, the uncertainty, the negative self talk, the disempowering emotions, the destructive habits is by writing out the reasons why you must achieve your vision and your goals. Here's the way this works. When your must is bigger than the fear, is bigger than the stress, is bigger than the worry, is bigger than the uncertainty, is bigger than any reason why you won't. Your why overrides the fear, the anxiety, the stress. So here's my question. Number one. Do you have a clear vision upon completion? And I shared with you, no differently than an architect needs a vision before the contractors start to build. You need a vision no differently than setting up a plan for what's going to happen this week, next week, the week after, a small little plan, all right? For achieving the goals, okay, in the next month, three months, six months, 12 months, not only do you need the plan, but you need to have a why that is bigger than the fears, the anxieties, the stress, the uncertainties, etc. Does that make sense? Right. So what is your big why? I know when I started writing out my big why, I wanted to make sure that I didn't go to my grave wishing I would have and could have. I didn't want to be the type of father to my sons, okay, who showed them things. Fear as something that was going to win over me, or a lack of confidence or a lack of certainty. I wanted my why to be bigger than my insecurities. I wanted my why to be bigger than my limiting beliefs. I wanted my why to be bigger than my fear of being embarrassed, ashamed, ridiculed, judged, rejected, etc. My why had to be bigger than all of that. Because that is the only, only way that I was going to overcome the natural things that the Frankenstein monster part of the brain, that left, right, prefrontal cortex, okay, is going to activate. What is your why? Do you mind sharing? Why I must is because. Is it your children? Is it your spouse? Is it God? Is it the person you look in the mirror every day? Don't you want to be proud of her? Well, will you be proud of her if your fears are bigger than you? Or will you be proud of her if you are bigger than your fears? Will you be proud of him? Okay, if you are bigger than the stress or like, what is your why? My why was I did not want. Okay, I have this visual, right? I have this visual in my mind that upon my deathbed, right? If I have the chance to think, I don't want to have any regrets. I don't want to have that moment where I say I should have, when I could have. I refuse to have that moment. Does that make sense? So I have a list of my whys, right? I have a list of my whys. And my whys are so big that any fear, any uncertainty, any doubt, any limiting belief, any disempowering habit, my why is bigger than that, and I refuse anything less than that. The does that make sense? Do you have a big why? Yes. You need a vision. Yes. You need goals. Yes. You need plans to achieve those goals. But without a why, the uncertainty and fear and stress will percolate and activate that limbic system. And you need something to override the natural propensity for that Frankenstein's monster brain, okay? That activates automatically, trying to keep you stuck in your current comfort zone. So when you are looking to achieve goals, when you're looking to achieve goals, do you agree that you need to have the inner game, right, but also the outer Game, Right. The outer game is the stuff that you have to do now. What makes the most sense to you? Figure it out yourself or get a blueprint to follow. Which one? What do you do when you realize you're operating in fear? Well, fear is a reactive trigger that happens in the subconscious mind. Right? And so when fear is activated, that means that your Frankenstein brain is focusing on what might happen in the future. That's negative. But as this Frankenstein brain is focusing on what might happen in the future, that's negative, it's releasing the neurochemicals of fear. Cortisol, epinephrine, norepinephrine in your bloodstream right now. And that deactivates the motivational center, puts the brakes on behavior, and you procrastinate. Self sabotage. So you have to learn how to recognize fear, reframe it, release it, and retrain your brain. That's part of a process that we teach at Neurogym. All right? So you have to understand that fear is an automatic reaction. You need to move from reacting automatically to responding calmly. Okay. Why? We lose motivation sometimes? Well, motivation is motive for action. So when we don't have a motive for action, okay, we lose motivation. This is where the why will help you as well. And so write down why must you take action versus why you are not. Okay, so you need to do that. I wake up scared of the challenge. Well, it's not the challenge you are scared of. It's the meaning that you have around the challenge. And you are projecting what might happen if what might happen, what you might do, what you might not do. The answer is negative. Where you might be embarrassed, ashamed, ridiculed, judged, etc. It activates the fear center. I appreciate you joining us today. Bye, everyone. Have an awesome day. I appreciate you. Hey, this is John, and if you like that video, watch the next video because it is packed with things that you can do right now to achieve success way faster than ever before.