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John Assaraf speaks from San Diego about "the new psychology of winning"—how to rewire beliefs, habits, and neural circuits to accelerate income and build wealth during uncertain times. He explains how stress activates the amygdala and default-mode networks, shutting down higher-level ("Einstein") reasoning, and argues people must upgrade their "brain software" (beliefs, self-image, habits) to take inspired action. Much of the chunk promotes his 8th annual Brainathon (free, multi-hour event on Nov 14) featuring experts (Dennis Waitley, Joan Rosenberg, Sarah MacKay, Maria Nemeth, Nirka), testimonials of attendees' financial turnarounds, logistics (9:00am PT start), prizes (grand prize >$25,000), and expectations (100,000+ registrants; past peaks 155,000; ~5M cumulative signups over 7 years).

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