John Assaraf explains why people get stuck in repeating cycles with money. Your brain forms habits to save energy, creating a financial comfort zone that pulls you back to familiar income or debt levels even when you try to move forward.
Chapters
Do you get yourself into debt, out of debt, into debt, out of debt, into debt, out of debt, into debt, out of debt. Have you been making about the same amount of income for the last two years? Do you ever feel like no matter how hard you try, you keep achieving and repeating patterns, and so you take two steps forward, you know, one step back? I want you to understand that yours and my brain will reveal patterns to us just when we start to pay attention. If you see patterns that you keep repeating, whether it's every week, every month, every quarter, every year, doesn't it make sense for us to go a little bit beneath the surface of what's triggering the pattern? And our brain develops patterns, otherwise known as habitual patterns, to conserve energy as one of its core functions. So once we earn a certain amount of income, once we're used to a certain amount of debt, once we're used to a certain type of job, once we're used to a certain amount of business revenue, our brain has this almost like a financial glass ceiling or a debt comfort zone. And then our brain does what it manages, our mental and emotional behavioral energy in order to keep in the comfort zone.