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John Assaraf's YouTube monologue 'Train Your Brain to Make More $$$' (Oct 18, 2022) argues that people develop neural 'financial set points' through early life conditioning and repeated habits, and that these can be rewired. He explains neuro concepts (plasticity, neurogenesis, automaticity, default mode network), differentiates declarative vs non-declarative beliefs, and emphasizes coherence between goals and subconscious beliefs. He presents a six-month case study with 75 real-estate agents who paid $3,000 each to follow daily visualization, affirmation, sensory engagement and three action steps; the group reportedly generated $100M more in sales over six months versus the prior year-period. The talk frames rewiring as a process of changing identity, expectations, and habits to align internal maps with external results and warns about self-sabotage when coherence is missing.

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