John AssarafBehavioral Neuroscience Researcher and Goal Achieving Expert. High Performance Consultant/Coach

Ultimate Business Success in 60 seconds

Name: Ultimate Business Success in 60 seconds
Uploaded: 2021-12-31T08:00:18+00:00
Duration: 1 min 2 s
Channel: John Assaraf
Description: John Assaraf says business success comes down to neuro marketing and neuro sales: activating the limbic system and brain stem by sequencing your content…

31 Dec 2021 · 1 min

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1:02

John Assaraf says business success comes down to neuro marketing and neuro sales: activating the limbic system and brain stem by sequencing your content and offers to speak to those parts of the brain makes selling easier, whether you're in services or products, online or offline.

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I want to just walk you through your own thinking and I can go on and on and on and on about all of this, but I want you to think about are you doing that? If you have a business, I don't care if you're a lawyer, a doctor, an engineer. I don't care if you sell pens or spray. It doesn't make a difference if it's online or offline. Okay. What you have to understand is there is a neuro marketing and neuro sales. Meaning there's a way that our brains work that when you understand how to activate different parts of somebody's brain, specifically the limbic area and the brain stem area, the first part of the brain that was developed, the instinctual part of the brain. When you understand how to create content marketing and offers to talk to somebody's brain in the right path and order, it makes it so much easier versus harder.