John AssarafBehavioral Neuroscience Researcher and Goal Achieving Expert. High Performance Consultant/Coach

What Does Your Customer WANT

Name: What Does Your Customer WANT
Uploaded: 2023-08-13T19:00:14+00:00
Duration: 40 s
Channel: John Assaraf
Description: Transcript excerpt of a John Assaraf YouTube video advising marketers to define customer avatars and tailor messaging to their audiences. Emphasizes…

13 Aug 2023 · 1 min

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Transcript excerpt of a John Assaraf YouTube video advising marketers to define customer avatars and tailor messaging to their audiences. Emphasizes identifying what matters most to different avatars (gender, LGBTQ, etc.) and using psychological triggers and the appropriate medium to capture attention.

Chapters

It's not about the money for some people. So you need to understand what is really, really, really, really, really important to my avatar or avatars. So that's why we have one avatar. We list it out, we talk to them, we create another avatar, we talk to them. Based on what? Based on the psychological triggers which we're going to be talking about over the next few days, that's going to appeal to them. Male different than females different than maybe lgbtq. So you need to understand your audience, and the more your message could match what they need on the medium they're on, bam, people start paying attention.