25:32

John Assaraf says 95% of dieters regain weight because they focus on short-term diets instead of mindset shifts. Real fat loss requires retraining your self-image, committing to 100 days of habit change, and managing sleep, stress, and hormones like leptin. He's sustained his ideal weight for 12 years after quitting wine and refined sugar.

Questions this video answers

95% of people who go on diets lose weight and then gain it back.

Commit to at least 100 days of new behaviors to build a foundation and momentum.

Between 66 days and 365 days.

He was 238 lb; he says he lost over 250 lb cumulatively (in many 10–30 lb cycles) and has sustained an almost identical ideal weight for ~12 years.

Quit wine 12 years ago; has been off refined sugar for ~11 months (approaching one year during the talk).

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