Why Your Mindset is Wreaking Havoc on Your Business

John Assaraf explains how limiting beliefs and fear sabotage business growth even when you know what to do. He contrasts being interested versus committed, shares a mentor story, and previews a five-day Business Breakthrough Challenge starting April 22 that covers mindset, neuromarketing, brand messaging, and sales systems.
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Around winning the game of business. And today I'm going to talk about mindset mastery for business growth. So what is mindset? Carol Dweck, in her book on mindset said that you either have a fixed mindset or a growth mindset. Has anybody read that book? Have you read that book? And just let me know you can hear me and see me. We're able to talk about mindset mastery for business Broke. As I lead up to my business breakthrough challenge, I know that many of you have already signed up for it. It starts on the 22nd, which is just around the corner. So what do you think can get in your way as far as your mindset for business growth, what do you think can get in your way? Type in the number one thing that you think can get in your way of building your business. And if you can hear me and see me, hit the like or the love button and leave me a comment as well. Right? So what is the number one thing? Good morning, Henry. Hello there. 10x social media marketing. By the way, 10x social media marketing. I'm looking for a full time working for us only social media marketing director. So let me know. So what can be doubt? So I hear doubt habits. Absolutely. So doubt, habits, fear. Yeah. So doubts, habit, fear can wreak havoc on. All right, your business growth mindset. But Pedro, what is mindset? Right? Mindset's not just, you know, having an open mindset or a closed or fixed mindset. Don, you say you can get in your way. Wrong. Network beginning ideas into creation, perfectionism and procrastination. So Tato, zoom, what is perfectionism? So we have fear, we have doubt, we have lack of taking the time to create a process. So fear of failure. Let me ask you a question. How much do you believe or think your self worth equals your net worth and also your business growth? Do you think that you will be able to outperform your hidden self image? For you as a business owner, do you think you will ever be able to outperform your hidden self image? So when we're talking about, you know, mindset maybe wreaking havoc, it's not just your attitude, right? You can have a great attitude. Right? You can have a great attitude. But what if you have limiting beliefs? You're positive, you have a great attitude, you're willing to learn. But what if you have limiting beliefs like I'm not good enough, I'm not smart enough, I'm not skilled enough, I'm too young, I'm too old. Business growth is really hard. Coronavirus is Affecting my business growth, I can't generate leads. Do you think self talk and self image and limiting beliefs can get in your way and wreak havoc on your business growth? Right? Is it absolutely related? Here's a question I want to ask you. Type in the answer. We all know it's, you know, April something, 2021. Would you agree that how to double the size of your business, the information on how to double the growth of your business is available to you right now? Is the information available to how to. Forget about. But is the information in whether it's my books on YouTube, on TikTok, in courses and programs, Is the how to available? Come on, type in yes. Hey there, Thomas from Sweden. Is the how to available? So if the how to is available, I'm going to ask you a question and it's based around, you know, my first mentor. And many of you know this story, but it's worth reminding you because it has everything to do with mindset, right? So how do you master your mindset? How do you stop allowing your mindset to wreak havoc on your business growth? So here is the story. I know many of you know this. All right? So, and by the way, this is my achieve even more show extended version because I'm doing a little session each day leading up to my business breakthrough challenge, which many of you have already signed up for the VIP version or the general admission. But 40 years ago, in April of 1980, 40 years ago, in April of 1990, I went to lunch with this man. His name is Alan Brown. He was a very successful entrepreneur, real estate broker, real estate developer. He had about eight real estate offices and 700 or so real estate agents in his offices. And he was doing great. And my life was a mess. You know, I was either heading to jail or the morgue. Many of you know this. My brother arranged for a meeting with this man and at lunch he asked me a whole bunch of questions, including how much did I want to earn? When did I want to retire, you know, what kind of lifestyle did I want to have, including the things I want to have, do be, give, et cetera. And when I handed this document that he asked me to fill out about everything that I wanted, that I dreamt about, he asked me this one mindset related question and the question was, are you interested in achieving these goals or are you committed? And when I asked him, what's the difference between being interested and being committed, he said to me, if you're interested, you allow your limiting beliefs to hold you back. If you're interested, you allow your lack of knowledge or skills to hold you back if you're interested, you allow your self image and identity and character to hold you back if you're interested, you. You allow your current habits to create more of what you've already achieved. If you're interested, you'll come up with stories, reason, excuses why you can't. If you're interested, you'll allow the market to dictate how well you do. Now let me put this into perspective. In 1980, in Toronto and Canada, the interest rates were 21 and a half percent, 21.5%. And this guy was in real estate. You know, interest rates right now are what, you know, 1, 2, 3% for mortgages. And so when he shared with me, what does commitment mean, he said, commitment means you'll achieve those goals and dreams no matter what. Commitment means you'll upgrade your knowledge and skills to match the goals you have. Says commitment means you don't allow outside circumstances to control your thinking and your feeling. Commitment means you learn how to manage your emotions so you're in control of them. And you take inspired action no matter what. Commitment means that you let go of your limiting beliefs. Commitment means that you develop new habits to match the goals you have. Commitment means that you take inspired action regardless of your current circumstances. You take inspired action based on the results that you want to achieve. Do you think that changed my life when I said to him I'm committed and he said, I will be your mentor. One shift in my mindset, one shift at 19 years young, one shift I went from being interested to being committed. So here's my question for you. If you have a business type in what is this business? Hi there, Adele. If you have a business type in your business right now, and let me ask you a question. If we agree that it's possible for you to double or triple or even quintuple your income this year, are you interested or are you committed? Because the how to already exist. So do you think making this one shift, I was committed now or I was interested now I am committed and I will do whatever it takes. I will do whatever it takes. I'll let go of my lower than needed self image, self worth or self esteem. I will let go of limiting beliefs. I will let go of fear of failure. I will let go of being embarrassed, ashamed, ridiculed, judged, and allowing that to define me or hold me back. I will let go, okay, of anything that stands in the way, mentally, emotionally, spiritually, physically or even strategically. And I will do Whatever it takes, ethically and professionally. Do you think if you just made this one shift, one shift in your mindset, you would go, all right with what is holding you back to a path towards achieving your goals and dreams? Do you agree that just that one shift, there's many, many more? But do you believe that if you did that, okay, do you think that would help? Right. So let me know. Are you interested? Are you committed to earning an extra thousand, 5,000, 10,000, $100,000, you know, in the next 12 months, or even a million? Are you interested or are you committed? So when we have hidden neural networks or patterns, which is what beliefs are, which is what fears are, which is what self image issues are, there are subconscious patterns that just hold us back. Subconscious patterns holds us back. So when we have a vision or a goal that we want to achieve, but we have these automatic subconscious mindset and emotional patterns that hold us back, what do you think happens as far as behavior goes, what do you think happens if we do not address the root cause of what is holding us back? What's wreaking havoc on our results? Would you agree that if you don't create a clear path at the conscious level of your vision, your goals, and you remove the mental or emotional obstacles that are in the way from achieving those goals, even though the knowledge and the skill is available, you will not take action? Even if you read a book, even if you take a course, even if you watch videos, will you agree that's like having one foot on the gas and one foot on the brake. Will you agree that unless you remove the obstacles, then chances are you will procrastinate? If you don't remove the obstacles, would you agree that chances are you will self sabotage? If you don't remove the obstacles, will you agree that your growth will be limited? In your business, maybe in other areas you can figure out a way, but in your business, does it not require you taking inspired action and do the right things in the right order at the right time, and you can find out what those are. But unless you take care of the mindset piece, which also includes the emotional management piece, emotional regulation, emotional resiliency, emotional focus, Right. Would you agree that if you don't take care of the inner game stuff, inner game stuff, and the outer game stuff, chances are you will probably be stuck for longer than you need to be? So when I made a commitment not only to the vision and the goals that I had for my life, and then to my business, and then I made a commitment to upgrading my knowledge and skills of what should I do? Like, I didn't know what to do. I was 19 years old. I have the benefit now of, you know, 40 years later. Right. But I made a commitment to upgrading my knowledge and skills and learn from somebody who did it. So I worked on the inner game and the outer game of behavior of what I needed to do. Right? And Raphael, you're right. Fix the inner software and fix the knowledge and the skills gap of what to do, how to do it, when to do it. Yes, Cheryl. Do the right things in the right order and at the right time. Right now we have coherence. Now we have harmony. Now we have flow. In the absence of coherence, harmony, we do not have flow. We have resistance. We have procrastination. We have self sabotage. And since resistance, procrastination, and self sabotage is an effect of something going on in your head and your heart, maybe even your gut, then when we figure out how to get our mindset right and our skill set right and our action set right. Skill set or mindset skill set plus action set. Is that the flow that you need in order to build. Start a new business and build it to 50,000 or 100,000 or 500,000 or a million. If you're out of flow, what happens? There's resistance. So many of you have already signed up for my Business Breakthrough Challenge, which starts on April 22nd. Well, I will teach you step by step over five days how to get your own mindset and emotions in flow, how to systematically grow your business by generating more qualified leads, converting them into paying customers, and nurturing the ones that you need to keep in your orbit. And I'll teach you exactly how to create marketing messaging that'll connect at the heart level and the head level with people who want and need what your product or service delivers. I will also teach you how to find them online or offline. And I will teach you how to scale your business to generate an extra thousand a month or a thousand a day. You get to choose based on where your business is. So we only have a few spots left. We're capping it, and we've got about two days left where I'll be doing some of these trainings to invite you to sign up for the Business Breakthrough Challenge. Is it okay if I share with you what I'm going to be covering over five days? I want to share with you what you may not know that you need to know. All right, so the Business Breakthrough Challenge is a way for you to have me mentor you in Group fashion and specifically teach you what I have taught over 10,000 business owners who in many cases have spent thousands or tens of thousands and hundreds of thousands, some of them, to be able to grow their businesses. It's also what I used to grow my companies now as well as what I've done to build five multimillion dollar companies. So the first thing we're going to be talking about on the 22nd. And by the way, when you sign up for the general admission, it's $47 for five days and there's training each day with a little bit of homework in a private community that's like paying me $8 a day, which is a little bit less than what I'm used to getting. However, what I'll be teaching you on day one is, is understanding number one, how to manage your own mindset so that you can master your own mindset and emotions. That'll happen on day one. I'm also gonna show you the difference between normal average marketing and neuromarketing and neuro sales, which takes into consideration the way that the human brain works. So not only how do you manage your own mindset, but how do you connect with people so that they pay attention to you when there's thousands and thousands of messages a day? How do you create your marketing so you activate the right part of their brain so that they pay attention to you and then follow what you'd like them to follow so they can make a decision whether to buy from you or not. I'll also show you how to. And for some of you, I'm going to, I'm going to move my camera how to deactivate or how to activate their Einstein imagination and future goals brain and how to deactivate their Frankenstein's monster brain so that they are not afraid of buying from you. That's going to happen in day one. I'll also show you how to create the right vision and goals for your company based on where you are. That's in just day one. All right, so, and by the way, the Joyce all of these sessions are recorded and, and you get access to them in the community. So if you can't see them because you're working during the day, you can always watch them later in the day. On day number two, I'm going to show you how to clear through the clutter and the noise of so many marketing messages that are happening out there in the marketplace. How do you create, whether it's headlines, bylines, a story, hooks that are going to clear through their clutter and resonate with your ideal and precise audience that wants and needs what you have. If you haven't been trained in marketing and selling, this will be like a little master class just on day two on neuromarketing and neuro sales so you at least know how to do marketing and selling right? And I will show you how to create and then map out your current a perfect client profile and avatar so that every single thing that you do is geared towards activating the right part of people's brain so they move forward instead of moving behind. I will show you examples of what we're using that's working right now. If you choose to do any advertising or you choose to change your website so more people stay on your website and buy from you or, or a landing page or even if you're talking on Zoom or face to face with people, I'll show you how to create marketing messaging and example after example of what you need to copy. I'm going to give you some things to just cut and paste and copy. That's on day two. Each day by the way starts at 9:00am Pacific, which is 12:00 clock New York, which is 5:00 clock in London, 9:00am 12 and 5. So 9:00am pacific, 12:00 clock New York, 5 in London. If you're in general admission will be going about 75 to 90 minutes. If you're in the VIP, we'll be doing an extra two hours on Zoom with with video of everybody and me answering question after question after question. You not only learn from other people but you get your questions answered and that's going to happen every day for five days and there are going to be some bonuses. Just so you know and I know many of you have already signed up for the vip, so congratulations. And my team is putting a link up for you on day number three. We're going to be talking about how do you create your overarching core marketing message for your brand? Right? How are you going to create marketing for any advertising, your website, landing pages and even for when you are speaking to people one on one? Every company has a brand, whether you believe it or not, whether you have one that's deliberate or not. And you have to create a coherent brand message. So you'll notice with me and Neuro Jim, right. I talk about the brain. The brain, the brain, the brain, the brain. The deepest level of either understanding your brain for your own growth or how do you answer or how do you connect with other people's brains. Okay. For maximum awareness, maximum flow through so that's on day three. On day number four, we'll be talking about lead generation. Now, if you've been on any of my other trainings last week, I talked about a couple of formulas that you need to know. Right? So in business, a simple formula is traffic times conversion equals revenue or leads prospects times your ability to convert them equals revenue. Would you agree with that? If you're in front of X number of people and you know how to convert them into paying customers, that's going to make money for you. Well, I will show you the best lead generation strategies and the best lead or prospect conversion strategies and how to create both so you're able to sell more people on your products or services. Simple. Ask yourself a question. If I can help you sell just 10 more of what it is that you sell, how much will that be worth? You type in the chat. If I could just help you sell 10 more of whatever it is that your product or service is, how much is an extra? Just 10 more in the next week or two or three, how much is an extra 10 more of whatever it is that your product or service sells. Is it an extra thousand dollars? Is it an extra $10,000? How much is it? You tell me. So I will show you the best lead generation strategy. I will show you where is the best place based on your budget to find more prospects, people who want your product or service. All right? And I will show you paid and unpaid traffic sources that you can go to to get more leads. Right? So I will show you where are some of the best options for you right now. Right? So 10 more would mean 3,000, 5,000, 100,000, 10,000, 15,000 250,000 for 10 more. Georgette, that's awesome. Right? So I'll show you where to get more of your clients based on your budget of time and money. So, Adele, potentially several thousand. I'll also show you, you know how we are using Facebook to advertise, Google to advertise YouTube to advertise Instagram to advertise. I'll show you what we are doing to get two to three dollars for every dollar we spend. So if you were in a casino and you could put $1 in the slot machine and pull the slot machine and get two to three dol, how many dollars would you put in the slot machine? Right. Would you agree that marketing is a science? It's an art. I get it. But it's also a science, right? If you could figure out the science of advertising, would you spend $10? If you could make 20, would you spend $100? If you can make 200, would you spend 200? If you can make 400, would you spend a thousand? If you could make would you spend 10,000? If you can make 20,000 within seven days or even 30 days, if you could spend $1,000 and make $2,000 in 30 days, would you spend $1,000? And the answer is, of course you would. As long as the thousand dollars extra that you make is profitable, Right? As long as the thousand extra dollars you make is profitable. So I will show you what we are doing it right now on all of the platforms. So I'll show you our process and I'll show you our model and your investment. As I mentioned, I'm not going to charge you 75,000 or 50,000 or 25,000 or even 10,000. If you want me to teach you and show you how to go from being interested to being committed and upgrade your knowledge and skills so you understand exactly what you need to do, how to do it, when to do it, why to do it, where to do it, you can invest in yourself $47 for general admission, or it's 47 plus 97 for the VIP, which is $144. And I will give you blueprints, I will give you workbooks, I will give you everything that you need to become a better CEO and a better business owner. So we can, yes, Daniel James, level you up. Okay. And that's on day number four. And then on day number five, I'm going to help you create predictability in your business. All right. What's predictability? Well, predictability, all right, is really, really, really important in business. So let me ask you a question. Yes. 10x social media, it is a tax write off too. So it's not even going to cost you that amount. Thank you, Emek. So let me ask you a question. What business or which business is worth more? A business that has to figure out how to make sales every day, every week, every month, every quarter, every year without the systems and processes in place, or the business that has figured out how to generate consistent leads that are qualified that a certain percentage buy and a certain percentage buy later. Which business is worth more? The business that's pulling their hair with inconsistency and unpredictability, or the business that has figured out how to automate, as Daniel James shares, the business that's figured out how to automate to create predictability, which business is worth more? Now, if, if you have a business, if you have a business creating predictability means that you actually have a business that works for you instead of you consistently trying to figure it out. Right? So I will teach you how to create a sales process that will give you predictability. And we're going to focus on understanding from what I call banner to buyer. I'll teach you how to think about it and I'll show you models. I'll give you blueprints of what you will need to create. Now, I'm not in the business of creating them for you or any of my other clients. But first and foremost, if you want to create, okay, predictability, then you need a system. And if you don't have a system, then you don't even know what to ask for. So I will show you the systems that we use that we teach all of our very high end clients and I'll teach this to each one of you. So I will show you what to do. I'll also show you how to overcome the four things that are going to hold you back. And how to create neural coherence. How to create neural coherence instead of dissonance. Does that make sense? So I'm going to have the team, my team put a link in for you. Those are the five days of what I'm going to be covering, the Business Breakthrough Challenge. It'll literally blow the top off your mind in a good way where you're going to learn how to master your own mindset and emotions and you're going to learn how to build a business that works for you instead of you consistently trying to figure out how to work your business. So make the investment in yourself. I thought I would come on here for a short period of time and show you how to do this. And I'll take a few questions right now if you'd like. But the Business Breakthrough Challenge is to give you a business breakthrough so you can have life freedom, you can have consistency, you can have predictability, and you can have a stream of cash flow to be able to help you do what, do whatever you want in life. All right, so Matt Coulter, if you're in, let me know that you're in. Type in the chat so I can say hello to you. All right, so if you are in, let me know that you are in right now. The Business Breakthrough challenge starts on April 22nd in the VIP. We'll be doing about three and a half hours a day. In the general edition, we'll be doing about 75 to 90 minutes a day and it'll be amazing. And the link will take you to There. And we're going to be closing it out in the next 48 hours, so reserve your spot only allowing a certain percentage into the VIP and into the general admission as well. All right? So. Hi there. Adele, I'm glad you are in. Alexandra, you're in. Georgie, you are in. Awesome, Pedro, Awesome. Yeah, this. This will be a like, by the way, just so you know, as always, with any of my programs, products or services, there's 100% money back guarantee. So I'm. I take all the risk. Why? Because I believe in what I teach and what I do. And if it's not perfect for you, then we'll give you your money back. And that rarely happens, so not too concerned about that. Okay, so, awesome. So let me see if I can take a few questions over the next 10 minutes. So I'll take one from Facebook right now, and then we'll take some from Instagram. So my team is going to cut and paste the questions into a Google document that I have. And so the first question is from Verl Van Trich. How can I make others feel they deserve an expensive coach as me? So is it Verl or Verli? So write this down. Everybody write this down. Price is only an issue when value is a mystery. Price is only an issue and value is a mystery. So, Verl, your job is not to make others feel they deserve an expensive coach as you. Your job is to create so much value based on what they need and want that they're willing to invest any amount of money to fix the problem that's holding them back from achieving their life's goals and dreams. That's a function of marketing and positioning and learning how to sell. So I will teach you exactly how to do that. So Milica Virag asks a really good question as well. She says, what if limiting beliefs are based on facts? Love it. So now you have a real okay fact that's holding you back. So let me ask you a question, Milica. What has to happen in order for you to change that belief? And then what makes you believe that your facts are the most accurate ones? So what has to happen in order for you to achieve your goal? Even when the fact is there? What has to happen? So ask yourself a better question and you'll get a better answer. Angela Williams says, how do you over. How do you uncover limiting beliefs when you don't know that you have them? So, Angela, I would not worry about limiting beliefs that you aren't aware that you have, but I would look at the opposite of that and that is, what do you need to believe that you currently may not that would cause you to achieve your goals faster. So what do you need to believe, Angela Williams, in order to make the achievement of your goals a foregone conclusion? And then, Angela, how are you going to take that belief and take it from a conscious belief to a subconscious, implicit belief? So we have two types of beliefs. Here's a little lesson for you. We have a belief that's called the declarative belief. I can declare a belief. I believe that I am worthy of achieving $1 million in an hour. But if that belief is not part of an implicit non declarative belief in the subconscious mind, you will not behave in alignment with a belief that isn't part of your unconscious unless you combine conscious and non conscious declarative and non declarative and create a unified belief system. All right? Does that make sense, Angela? All right. So Lacy Whitmer says, why don't people commit? So, Lacy, some people don't commit because they're just interested. They think they're committed, but they're just interested. They're not willing to do the work. They don't have a big enough reason why they must. They don't have a big enough reason why they must achieve it. So first ask yourself, what is the goal you want to achieve? Then ask, why must I achieve it? Why must I overcome my limiting beliefs, my fears, my low self esteem, or the lack of knowledge? Why must I? And if you can't come up with a must, pay close attention. If you don't come up with a must, then your fears and limited beliefs and everything else will be bigger than that. Andrea, what time is Mikey? 10:30. Good. All right, so that's that. That's what I thought. I have to run right now. I'm five minutes late for a meeting. I'm going to come back again tomorrow. My team will put up a link for you to sign up for the Business Breakthrough Challenge and then I'll come back tomorrow. But I have another client that is waiting for me to actually a private client that I'm working with right now. So thank you. Sorry for the short notice, but I just realized I'm six minutes late and sign up for the Business Breakthrough Challenge. I will have some fun right now with helping another client and I will help you in the Business Breakthrough Challenge and I'll be back on tomorrow. Bye, everyone. Gotta run. Sorry.
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