Revenue comes from volume. Little Caesars makes money on cheap pizza through sheer sales, and hotels profit from high occupancy. Buy leads, reach out constantly, and treat every action as revenue-generating. The rejections don't matter. Activity is the engine.
Chapters
Little Caesars makes a motherfucker ton of money. You know how much they make on a pizza? Under a dollar. So how do they make billions of dollars? It's just volume. Does that make sense? So in our space, it's the same concept. It took me 2 years to figure this out, and I wish I could go back in time and slap myself across the face because volume is what pays in every business. Does that make sense? Yes, it does. Why does the hotel make a bunch of money? They have a shitload of people that stay there. It's volume. Marketing is a piece of it, but in our space, the marketing is easy. There's leads. You just buy them. So I understood after a point that every action made me money, whether or not I made that money right now, regardless of the result. I got paid because in my head I just take all the money and then all the actions. The average says every time I do this action, I make this much money. So for me, the nos became comical because I knew I was making money from them. I just didn't. I literally stopped caring. Meaning if I dropped you a $20 every time you called someone, would you give a shit what they said? So the question is, can you control that when I'm not with you? I mean, it's that approach will lead to money.