John Wetmore argues you can double your revenue by doubling your ad spend. He walks through an example: scaling from $500 to $1,000 weekly turns $12k into $24k in revenue. The mental block is spending more upfront, but the math works if your ads convert.
Chapters
Like a lot of agents have a mental block in that, because the answer is just get twice as many, but they feel like they can't get there yet. So I said, all right, let me ask you a question, dude. I was like, what if he spent $1,000? A week? I believe, nope, he was spending $500 a week and I wanted to get him to $1,000. Got it. So he's spending $500 a week and again, running 12, 15 appointments, whatever it is. So I go, "All right, cool. Let me ask you a question, dude." I said, "We've been talking long enough that the reality is if you're spending $500 and it's producing $12 grand, and you wanna produce $24, what are you gonna spend on the front end?" And I give him a little smirk so he doesn't feel bad. And he's like, "I know, double." I go, "Got it. That probably feels overwhelming to you, correct?" He said, "Yes." I go, "I got it. I understand. I felt that way too. But let me ask you a question, man. How many sales does it make to make $500?" He said, "One."