Brian Tracy explains "4 AM courage" as the inner drive that kicks in when everything falls apart: late rent, a broken car, illness, angry people. He says nothing will stop you if you build an unstoppable mindset. Most agents wait for others to hand them deals instead of pushing through on their own.
Chapters
But if you want to see if you're a brave person, what they call the 4 o'clock in the morning courage, wait when things go completely to pieces, when things are the worst, when your very best deal falls apart and your rent is late and you're tired and you're sick and everybody's mad at you and your car doesn't work. Then it's the person that picks themself up and says, nothing is going to stop me. The best quality in the world that you can develop is to develop the quality of being unstoppable. Develop the quality of being unstoppable. Say in yourself that no matter what life throws at me, it'll never stop me. No matter how rough it gets, I will never quit and nothing will ever stop me.
That's sick. I think that's where agents struggle, is that they think someone's going to come in, get them out of bed every day, and make sure that they got deals to close and leads to call.