Brian Tracy explains the sales principle that made him over a million dollars: prospects don't care about your product or company, only what they'll gain. 85% of buying decisions are driven by anticipated future outcomes, not past experience. Frame every pitch around the transformation customers will experience.
This is worth a million dollars to you over the course of your career. This one piece of advice is: people don't care what your product is. They don't care about you. They don't care about your company. They don't care about the background of your company. And they don't even care what the product is. People don't care. The only thing they care about is what this product or service does for me. What do I get? What's in it for me? And what they want is they want a change in their life. They want an improvement in their life, a result, benefit, or highest of all is a transformation. They want to be transformed. Here's the rule: 15% of buying behavior is determined by the past. 85% of buying behavior is determined by the anticipated future. What is going to happen as a result of me buying? What's in it for me? I mean, that concept, I watched that video I don't even know how long ago, and it's definitely helped me make Way more than a million bucks.
How YOU Can Make $15,000 Per Week from ANYWHERE ft. Keenan Stockling Jr | Ep112
