Brian Tracy explains why customers only care about the benefits they get, not your brand. He also shares his strategy: hire people to handle maintenance so he can focus on creating new products that matter.
This is worth $1 million to you over the course of your career. This one piece of advice is people don't care. They don't care about you. They don't care about your company. The only thing they care about is what this product or service does for me. They want a change in their life, an improvement, a result, a benefit, or highest of all is a transformation.
Man, I tell my team all the time, I love, I love building stuff. I don't really enjoy the once it's built, maintaining it. I like to hire people for that stuff, but I love the journey of building. And hopefully one day can be as impactful as that dude.
How YOU Can Make $15,000 Per Week from ANYWHERE ft. Keenan Stockling Jr | Ep112
