A founder admits overpromising what the agency could deliver, then blaming new hires for not meeting impossible expectations. They learned to recruit honestly about the work and communicate directly, which brought in better-aligned people and actually improved results.
Chapters
I was in the beginning, honestly, dude, I was— I think a lot of people make this mistake, and I did too. When we, when we, when we're trying to bring people in, we literally like beg them to work with us. We promote all the amazing parts of the industry and we throw up on them how easy and oh my God, you can be loaded tomorrow. Like, we, we glorify the upside, I think. I know I did. And I don't, I don't think we vet people well enough. We don't set expectations right. We don't set the stage for what it's going to take to have success in the industry. We just throw it against the wall and hope it sticks, you know? And I did that poorly. And then when they didn't do exactly what I thought they should do, I got frustrated. And I only got frustrated because of my incorrect expectations of them, you know? So with time, dude, though, when I learned how to communicate— there are ways to be direct with people and be nice. Like, that's definitely a thing, as you know. And with time, I certainly started attracting people that were more in tune with that, and I was able to communicate in a different way, for sure.