Business owners often miscount what they spend on leads by treating each $1,000 outlay as a separate bet they can win back, then focusing on the wins instead of the total cost. This mental trick makes them think they spent far less than they actually did. Reframing lead costs as individual bets clarifies the real cash flow.
I put $6,000 a month into leads. Nah, dude, you put $1,500 4 times, and some people buy into it, some don't. So then I've had to learn how do I explain it so it's more clear. I'm like, if you went to Vegas with $1,000 and this was blackjack, this is poker, and that's fucking craps, and you put $1,000 on this table and you won $1,000, you're up a grand on this table. You put the $2,000 in your pocket and you come over here and you put $1,000 down and you win another grand. Now you got $3,000 in your pocket. How much did you spend? One. But you did it twice. Why is it not two? You put $1,000 here and $1,000 here. So why when we spend leads can't we do the same thing and go, I paid Arturo $1,000 this week, I made $4,000. I kept the $1,000 and gave it back to Arturo. He gave me more leads. Now I made another few grand, whatever it is. At the end of the month, I made $15,000. But in our head, we go, we spent $4,000. I've convinced myself that I've only spent $1,000 4 times. It's just what I've convinced myself of, because it feels the same as blackjack. I started with a grand, I went out into the world, and I came home with $10,000. I just don't see it as spending the number that we say we spend. I think people word it wrong.
How YOU Can Make $15,000 Per Week from ANYWHERE ft. Keenan Stockling Jr | Ep112
