This content was created by John Wetmore. This content was uploaded by John Wetmore. This is a YouTube clip titled "Direct Agent Recruiting Helped Me Grow My Business" (recorded 2023-12-18, last edited 2026-05-23) featuring John Wetmore speaking solo. He describes his agency recruiting strategy—using social media direct messages to scale from zero agents in 2014 to over 2,000 agents selling monthly and handling ~12,000–15,000 applications per month—explains the targeting and volume approach (sending thousands of messages weekly to salespeople, car/roofing/solar/insurance agents, etc.), and promotes a paid done-for-you service called Direct Agent Recruiting with a call-to-action to request more information. The content is promotional/marketing in nature.
Chapters
Hey, John Wetmore here. If you are looking to grow your agency through recruiting, one of the things that I've done to go from literally zero agents in 2014 to over 2,000 agents on a policy every month, do about 12,000 to 15,000 applications monthly, was recruiting specifically on social media. I would send a lot of direct DMs to hundreds of people a day. Have a small percentage, of course, respond. And just through doing it day in, day out over the course of years, teaching other agents to do the same, it's allowed us to scale our company, um, to the size it is today. What I found is not a lot of people want to send the DMs every day. It's very time-consuming. Targeting the right people can be difficult. So we have an option through Direct Agent Recruiting. It's a done-for-you service. Basically, if you're looking to recruit through social media and just looking for assistance in finding who to target, sending the initial messages, we can do that for you. If you'd like more information on that, just respond to this message and we'll get you some more info. And what we do internally is send those messages, then we get layers of other managers and agents sending the messages as well. So we send thousands and thousands a week to qualified potential, uh, folks out there on social, whether salespeople, people in the door-knocking industry, car sales, roofing sales, solar sales, insurance agents. You can do it all different ways, um, and at scale it works really well. So if you're looking to duplicate something we've done to again go from no agents to a couple thousand agents selling monthly, we can definitely help you. Let me know. Later.
