A marketer named Giovanni helped scale sales to $380K by documenting real work instead of creating polished content. The speaker argues that authentic behind-the-scenes footage beats staged posts, and cites Gary Vee and Bradley as examples of creators who built audiences by recording actual days, not highlight reels.
I don't hide the stuff. I don't hide that it's going to be hard and the cancels and the hours and the chargebacks and the balancing it all. I'm an open book about it. I think people are attracted to that stuff. What I see working now with Giovanni, when he reached out to me, he was already selling, but he wanted to build something. So we start talking. I'm like, dude, you don't even have anything on your social media. So sold $380K, didn't tell anyone anything, right? But then you go, do y'all tell people about your stuff? And they don't care about the highlight reels. It's like cool. But I think people have figured out that leaderboards are full of shit half the time. They don't mean a lot. And thankfully I have a team. So y'all see my social, I don't do any of it. This behind you with the camera, if you want to know how to attract and market people on social, talk to him. When he took over all my marketing, our shit blew up because the intentionality behind it. Y'all follow like Gary Vee or Bradley? I stole the concept from them because they both speak on it. When it comes to social media, document, don't create. I don't like stand in a corner, put a nice background, 3, 2, 1, go, create dope social media, John. I don't like that. I'm like, I do this for a living. I do it all day, every day. Can you just record me and put all that stuff out?
How YOU Can Make $15,000 Per Week from ANYWHERE ft. Keenan Stockling Jr | Ep112
