Chasing big months with $40K sales backfires because chargebacks eat profits. The real money is in consistent second $20K monthly sales, where lead costs are already covered and profit margins spike.
The mistake I see people make is they'll do $40K here and there and then go back down to $17K. You sell $40K in a month, it's dope, you get a lot of deposits. You slow down the next month, not only do you get less deposits because you sold less, but your cancellations from the $40K come right behind it. The guys selling $12K don't understand that concept. You sell $12K, don't like chargebacks, sell $40K, you're going to have 3 times the chargebacks typically. You're not going to have less of them, the net's more. And what I always tell people is like, in the life space, after advance, after whatever your persistency is, after your bills, your lifestyle, your lead spend, there's not a lot left. You're not living an amazing lifestyle selling $20K a month. The second $20K is so profitable, it's stupid, because all you have then is lead spend and time. It's like you're missing the cherry on top.
How YOU Can Make $15,000 Per Week from ANYWHERE ft. Keenan Stockling Jr | Ep112
