John WetmoreSales and Scaling Coach for Small Business and Corporations. Keynote Speaker. Podcast Host. Life Insurance Leader.

Get PAID or Get OUT OF THE WAY

Name: Get PAID or Get OUT OF THE WAY
Uploaded: 2024-11-12T21:48:11+00:00
Duration: 48 s
Channel: John Wetmore
Description: In this monologue, the speaker outlines a simple metric for evaluating a content‑writing operation: divide total output (volume) by the number of active…

12 Nov 2024 · 1 min

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In this monologue, the speaker outlines a simple metric for evaluating a content‑writing operation: divide total output (volume) by the number of active writers to obtain the average monthly revenue per writer. He shares historical figures—$8,000 per writer when the operation had 6,000 writers, and $12,000‑$14,000 per writer when the team was under 100—emphasizing that focusing on paying writers drives higher earnings. He criticizes common industry incentives that reward the number of hires, contracts signed, or leaderboard placements, arguing that these metrics are irrelevant unless they translate into actual paid work for writers. The core message is a call to prioritize getting writers paid over superficial growth metrics.

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I always look at my total volume and total writers and divide one by the other. Total writers, total agents. Writers. I don't give a shit about agents. If they aren't writing, doesn't matter. Volume is from written agents. Does that make sense? So I take volume, I take writers, divide one by the other. That's your average monthly per writer. Mine building still to this day, we had 6,000 writers last year. Our average was $8,000 a writer monthly with 6,000 people. When I had under 100, we were $12,000, $14,000 a writer because I was focused on getting people paid. Get paid or get the fuck out of the way. Does that make sense? Like, and we We're creating something where people got paid. Otherwise, what are we doing? Who cares how many you hired? Who cares how many people you contracted this week? Who cares? There's leaderboards, dude, at companies on how many people damn got into class. How many people filled out contract. There's some companies give you comp raises based on how many people fill out a contract. They don't even got to sell. They can just get contracted. I'm like, why is that the focus? I want to get people paid.