John Wetmore explains why paid leads are worth the investment for insurance sales. If your initial spend covers both operating costs and the lead price, scaling volume becomes pure profit. The real goal is building a system that generates leads automatically.
The fear of most people is the investment in leads, right? Especially when you don't feel like— like, we know we can buy leads and go print money. Like, there's no confusion. I know what it equals. Not everybody has full belief in that yet, but the thing, like, your initial— your lead spend at the beginning has to pay your bills and your lead money, right? If you increase this and you keep this the same, this extra spend, it's all profit minus the leads cost. This is actually easier to make money in than this. It's actually easier to make more money with more leads, and it's less risk. Now What if we go 20 leads or 100 leads? Which one's more risky to make money, right? And you can do basic math and figure it out. So it's like, if you're not running enough and you're not buying enough leads, like, why are you taking more risk? It's like backwards, you know? So I just started looking at this thing going, what are the best odds for me? What's the least risk? What's the most ROI for my time, money, effort? And then how do I make this thing to where I can just put it kind of on autopilot? Because once you get this thing going, it gets bananas.
How YOU Can Make $15,000 Per Week from ANYWHERE ft. Keenan Stockling Jr | Ep112
