John WetmoreSales and Scaling Coach for Small Business and Corporations. Keynote Speaker. Podcast Host. Life Insurance Leader.

How Do You Start?

Name: How Do You Start?
Uploaded: 2026-02-25T19:33:00+00:00
Duration: 54 s
Channel: John Wetmore
Description: In this short monologue, the speaker invites listeners to picture the moment they chose a new insurance agent and the flood of questions that accompany…

25 Feb 2026 · 1 min

Watch on YouTube

0:54

In this short monologue, the speaker invites listeners to picture the moment they chose a new insurance agent and the flood of questions that accompany that decision—questions about underwriting, leads, carriers, and the inevitable nerves about where to begin. He then likens the start‑up process to opening a massive family puzzle: the box is dumped, pieces are scattered in every direction, and everyone at the table (aunt, cousin, daughter) has a different opinion on how to start. The core message is that, despite the chaos and competing viewpoints, a business will grow and sustain itself if the initial steps are taken methodically and the right foundation is laid.

Chapters

Visualize with me the last agent that you decided was a good fit for you. And I want you to think about all the questions the agent had when they wanted to know everything about underwriting and everything about leads and everything about carriers and all the questions and the nerves, like, where do we start? And I want you to switch a little bit with me and picture— any of y'all ever do like family game night? And, uh, I know somebody that used to do like puzzles, right? Grandma puzzles, big puzzles. And I picture when you want to build like a big beautiful piece of art type puzzle that you can hang on the wall and you're ready to card and it's 2,000, 3,000 pieces and you open up the box and you dump that sucker out on the table and there's pieces everywhere, upside down, sideways, and we have to go like, where do we start, right? And family game night, Auntie has an opinion, your cousin Joe has an opinion, your daughter has an opinion on how to start. Everybody wants to kind of do it their way. And to me, very similar into like, where do we start? The business will take care of itself if you do it the right way over time.