A salesman discovers he makes $160 an hour on three core activities: phone prospecting, presentations, and recruiting calls. Instead of improving his pitch, he quadruples his call volume from 150 to 600 per week and doubles presentations to 20, scaling to $460,000 yearly without changing his approach.
Chapters
So for me, my work became presentations, prospecting, recruiting. Everything else didn't count. I was doing 150 phone calls, 8 presentations, 6 recruiting calls, and that added up to 12.5 hours a week in money-making activity, right? So just write down your stuff, whatever you sell, how long each one takes. Here's the number of hours making money. But I realized I was making $2 grand, but I was only putting in 12.5 hours. I'm like, shit, that's $160 an hour. But I felt like I was no good at what I did, and I decided to take a different approach and go, what if I just do more of this? And I just did basic math because I wasn't accounting. And I'm like, if I just do 40 hours of it— so now instead of 100 calls, I do 600. Instead of 8 or 10 presentations, I do 20. It adds up to 40. If I just take those hours, just doing the same exact thing with the same exact skill set, with the same presentation, the same phone script, all the stuff I thought I sucked at— if I just sucked more often, I can make $300 grand. So I was like, that's it, let me just try that this year. I'll get better another day. And that year I went out and I made $460 grand doing this. I didn't learn how to sell anything any better.