A cold-caller explains his strategy: schedule 30 calls to reach 20 people, then rely on the law of large numbers. About 25% will buy life insurance no matter what, 25% will always say no, and 50% depend on your pitch. The math only works at high volume, so he aims for 60 calls per hour.
Chapters
So I figured if I could— if I scheduled 30, I figured I could sit with 20. Okay, I was, I was taught, and I believe this with everything I have, if you see enough people, you can trip over— 25% of the people will buy from anyone. I don't care if you show up, I show up, new agents show up. I think in the law of large numbers, if you see enough people, 25% of people are just going to buy life insurance. You don't have to be a fancy sales guy to do it, you know. And I also think 25% ain't buying from nobody. I don't care who shows up, they're saying no. And then you got that middle 50% where now some skill set comes into account. But I knew this, I knew that concept only worked in the law of large numbers, meaning if I see 4, I'm not necessarily going to sell 1. The 25% don't work when you only see 4.