Marketers often miscount the cost of buying leads by lumping four $1,500 purchases into one $6,000 expense. Each purchase is a separate bet. Your brain aggregates the wins and distorts ROI. Reframe it: you paid $1,000, made $4,000, kept the $1,000, bought more leads.
I put $6,000 a month into leads. Nah, dude, you put $1,500 4 times, and some people buy into it, some don't. So then I've had to learn how do I explain it so it's more clear. I'm like, if you went to Vegas with $1,000 and this was blackjack, this is poker, and that's fucking craps, and you put $1,000 on this table and you won $1,000, you're up a grand on this table. You put the $2,000 in your pocket and you come over here and you put $1,000 down and you win another grand. Now you got $3,000 in your pocket. How much did you spend? One. But you did it twice. Why is it not two? You put $1,000 here and $1,000 here. So why when we spend leads can't we do the same thing and go, I paid Arturo $1,000 this week, I made $4,000. I kept the $1,000 and gave it back to Arturo. He gave me more leads. Now I made another few grand, whatever it is. At the end of the month, I made $15,000. But in our head, we go, we spent $4,000. I've convinced myself that I've only spent $1,000 4 times. It's just what I've convinced myself of, because it feels the same as blackjack. I started with a grand, I went out into the world, and I came home with $10,000. I just don't see it as spending the number that we say we spend. I think people word it wrong.
How YOU Can Make $15,000 Per Week from ANYWHERE ft. Keenan Stockling Jr | Ep112
