Jeff Bezos says his best business decisions came from gut feeling and intuition, not analysis. He compares it to choosing the right golf club: you rely on feel and experience, not explicit reasoning. Instinct guides the critical choices.
Chapters
All of my best decisions in business and in life have been made with heart, intuition, guts, not, uh, analysis. When you can make a decision with analysis, you should do so, but it turns out in life that your most important decisions are always made with instinct, intuition, taste, heart.
Man, I'm learning to play golf, and sometimes I'll be playing with some buddies and I'm like, how do you know what club to use? It's just a feel. You do it enough, you feel what club to use. And I was taught the same thing in business, like, how do you know what to do in every situation? Same as he said, man, sometimes you just go with your gut and learning to trust yourself even though you don't necessarily know why in the moment.