A business strategy for growth through omnipresence: be visible across every channel you can reach. Social platforms, email, ads, events, podcasts, conferences, roadshows. The more lines you cast, the more people find you. The mantra is simple: do more.
Chapters
My goal is to be omnipresent, which is I'm everywhere all the time. When you think about your business as a funnel, what are all the ways that people learn about who you are? In my example, we've got Facebook, we've got Instagram, we've got YouTube, TikTok, LinkedIn, Twitter, we've got, uh, email, we've got ads, we've got events, we've got our sales team, we've got calls, we've got text. I've done live videos a bunch. Our podcast. You've got YouTube Shorts, but you also have YouTube long forms. We got 3,600 videos. We've got our 8% Conference. We've got road shows. I'm here now. I'm at other people's events, et cetera, et cetera, et cetera, et cetera. My goal is to have as many of these things as I possibly can. It's like fishing in the ocean with one line versus 60 lines. What's one of John's favorite phrases? Do more, right? Do more.