Jeff Bezos argues that laziness in sales comes from chasing easy money without effort. Success requires tracking concrete metrics: appointments set, people seen, deals closed. There are no shortcuts to the top, only consistent work climbing the steps.
Chapters
I mean, they're lazy. Agents are lazy. They just think and don't wanna work. Hey, I just wanna make a bunch of money and do nothing. Well, guess what, buddy? Good luck with that. If you figure it out, call me and John and we'll jump on that train with you. You know what I'm saying? But I hadn't figured that dog out yet. I mean, it takes work. It takes training. It takes accountability. I think one of the biggest things that we lose, and I think, John, I know, I know that you're good at this, is accountability to your agents, making them accountable. How many appointments did you have? How many people did you see? How many closes did you make? You know, what's your number, what's your app count. People can make what they want to make in this business. I just got to back into it. You know, I have agents all the time telling me, well, how do you make $1 million? There's no magic beans. It's W-O-R-K. There's no elevator to the top. You got to go up the steps, right? I mean, our system is very simple. It's not hard.