A salesperson argues that a phone book could generate $250,000 in revenue because lead quality depends on the person selling, not the source. A failed call reflects the salesman's performance, not the lead's worth. Any business supplying leads must be doing something right to stay in business.
Chapters
I could take the phone book today and make a quarter million bucks in this business for sure. Lead company don't matter. It's again, what is a lead? What, what makes a lead company good or bad? What makes a lead good or bad? Your result is what y'all judge it as. A lead is just a human being who has a family that they give a shit about, just like y'all do yours. Because the instant you called them, it didn't— it wasn't a home run, doesn't make it a bad lead. Maybe you sucked on that call. That ever happen to anybody? You ever suck ass on a call? You ever suck ass and choke on a presentation? Me too. My thought was, if the lead company's in business, they must be doing something right, or they wouldn't be in business, you know what I mean? So I just, again, I want to go like, what can I do about the situation?