Amazon reported $12 billion in losses last year and has never posted a profit, a strategy that baffled people 25 years ago. The company reinvests aggressively into future growth at a scale most corporations never attempt, turning what looks like failure into a deliberate long-term bet.
Here's the thing I don't understand. The company is worth billions. Yes. And every time I pick up the paper, each year loses more money than it lost the year before. The company's never made a profit. That's right. No, why? How does it— why? How does that— why? Seems like a new math, doesn't it?
It does.
I mean, it's to someone who doesn't know anything about that, it's amazing.
You know, we lost $12 billion last year and we're doing great.
Well, there are a whole series of Doomsbury cartoons about this. This is, this is not a new phenomenon. We are famously unprofitable company, right?
Right.
And we are investing in the future. It's not— which isn't unusual, companies have done this before. What's a little surprising about Amazon.com is the scale which we're doing it. We're doing it a big way. I see.
So you just keep reinvesting. We're reinvesting, man. Being as analytical as I am by default, it's been a really hard concept to grasp and understand, but I'm seeing this is very true in the history of our business as well. It's wild.
How YOU Can Make $15,000 Per Week from ANYWHERE ft. Keenan Stockling Jr | Ep112
