Jeff Bezos lays out four rules that run Amazon: obsess over customers not competitors, think long-term, embrace failure as part of invention, and take pride in operational excellence. When you focus on the customer, financial and personal challenges resolve themselves.
Chapters
Our culture is 4 things: customer obsession instead of competitor obsession, willingness to think long-term, longer investment horizons than most of our peers, eagerness to invent, which of course goes hand in hand with failure, and then finally taking professional pride in operational excellence. The professional pride part is so important because 90% of what all of you do nobody ever sees. It's something— it's inside the work. People see something finished, but they don't see what's inside it. Only you see that while you're doing the work.
If you focus on the customer, the money you seek, or the problem in life you're trying to get through, will solve itself.