John Wetmore on why you should post every day. Document your routine, don't overthink it. Repurpose the same clips across platforms and let Gary Vaynerchuk's "document, don't create" philosophy do the work.
Chapters
I post every day on every platform. We still go like some days, you know what's funny is if I don't post, people are like, you all right? What happened? Where'd you go? You know what I'm saying? Did you go to the gym today? I'm like, you know, a lot of people watch and there's a lot of people watching you and you'll, you'll find, dude, if you just put stuff out there, just document what you're doing, dude. You know, I heard Gary Vee once say, and I stole his concept. Bradley uses it too. The concept of like document, don't create. Yeah, I'm a big fan of that because I don't like sitting in a corner going like, 3, 2, 1, action. But if I can document everything I'm doing, like, we'll take stuff like this and put it on social, just chop it up, you know. But at your stage, what I— all I did was the questions people asked me, I just recorded stuff on it. And, you know, just document your daily life, dude. People are excited to see what you're doing, and they're curious. A lot of folks in your position only share the end result— this many sales, this much premium. Yeah, you know what I'm saying? But I think it'd be cool to have people see what it's like to be out there in the field doing what you're doing. Show you getting up early, show you going to the gym before your dial day, show you on dial day, show you