John WetmoreSales and Scaling Coach for Small Business and Corporations. Keynote Speaker. Podcast Host. Life Insurance Leader.

My content is my resume.

Name: My content is my resume.
Uploaded: 2023-07-25T20:26:26+00:00
Duration: 51 s
Channel: John Wetmore
Description: In this brief dialogue, Speaker A discusses the strategic use of personal content as a form of résumé or storyboard to enhance discoverability and…

25 Jul 2023 · 1 min

Watch on YouTube

0:51

In this brief dialogue, Speaker A discusses the strategic use of personal content as a form of résumé or storyboard to enhance discoverability and credibility when recruiting or networking. They note that without an established following, their messages may be ignored, emphasizing the need to showcase content that validates their expertise and leadership. Speaker B reinforces the idea that fame itself functions as a powerful business and marketing model, highlighting how pre‑built authority in a space can dramatically amplify influence and opportunities.

Chapters

I think from a straight business standpoint, certainly the amount of content I have validates a lot of the things we're doing. You know, when people— people look me up, is probably one of the first things they'd like. If someone— dude, if I'm trying to recruit someone now and they don't already follow me, they don't give two craps what I have to say. Yeah, that levels of leadership, dude, I could be the janitor for all they know. So what I've learned is to create kind of this, um, resume or storyboard, if you will, of content. Do I know that people look me up when we, when we DM them or hit them on social?
Fame is the best business model, truthfully, marketing model, whatever you have you, because it, you know, the amount of authority that you already built in the space, it's really amazing.