John Wetmore's one rule: anyone unwilling to do what it takes to succeed can't complain to him. He sets this expectation upfront during hiring to filter out misaligned candidates and build a culture where accountability comes first, not objection-handling later.
Chapters
I had one rule. If you don't do what it takes to be here, my one rule is you can never complain to me. Everyone I hired, I told that. If you don't do what it takes to be here, I'm not offended at all. I don't give a shit. But you can never complain to me. Is that fair? So when he calls, he starts complaining. I go, hey dude, did you just call me to complain? I have one rule. There's no way you could forget it. That's how I did it. That was my boundary. No different sales. We get objections. We want to overcome them. Ah, here's how you overcome it. Say this, say that, say this, say that. Get them to change their mind. That's what you're trying to do. I don't want to overcome objections. I want to prevent them. I don't ever want to see it. So I want you to go all the way back to the beginning where you hire someone, and I want you to set better expectations. And eventually you'll weed out these people.