A sales pitch about realistic conversion rates. The speaker closed 40% of face-to-face meetings, averaging $1,200 per sale for $460k in revenue. Failing on 60% of leads is normal, and success means embracing the work and the losses.
Chapters
What's the expectation when you buy a lead for most agents? Ideal situation. Everybody wants that every time. They answer, they tell me to come over, virtual, whatever y'all do today, and they— we make a sale. Is that reality? It's like, again, Maddux baseball. What's his ideal scenario every time he gets up to bat? Hit a home run. Does that happen? Almost never. But you don't need massive percentages in order to have success in that sport, and you don't need amazing percentages in this sport either. I had a 40% closing ratio and made almost half a million bucks on my own pen. See 1,000 people, dude, close 40% of them, $1,200 a pop, I'm $460 G's. We were talking about in the back, I was okay failing 60% of the time of people I see. Forget how many I talked to. I was 40% closing of the ones I'm sitting with in their kitchen table, but I was putting in the work earlier. I wasn't multiple years. I changed, put in the work, and I'm like, let me just play the game.