John WetmoreSales and Scaling Coach for Small Business and Corporations. Keynote Speaker. Podcast Host. Life Insurance Leader.

Not Every HIT is a HOME RUN

Name: Not Every HIT is a HOME RUN
Uploaded: 2024-10-08T20:49:12+00:00
Duration: 47 s
Channel: John Wetmore
Description: In this motivational sales coaching monologue, the speaker challenges the common expectation that buying leads should instantly produce a sale every…

8 Oct 2024 · 1 min

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In this motivational sales coaching monologue, the speaker challenges the common expectation that buying leads should instantly produce a sale every time. Using a baseball analogy—comparing a batter’s desire for a home run to an agent’s desire for a perfect conversion—the speaker explains that high success rates are unrealistic and unnecessary for overall success. He shares his own experience of achieving a 40% closing ratio on about 1,000 leads, generating roughly $460,000 (about $1,200 per closed deal). He emphasizes that failing 60% of the time is acceptable as long as the agent consistently puts in the work and focuses on the volume of quality interactions rather than perfection.

Chapters

What's the expectation when you buy a lead for most agents? Ideal situation. Everybody wants that every time. They answer, they tell me to come over, virtual, whatever y'all do today, and they— we make a sale. Is that reality? It's like, again, Maddux baseball. What's his ideal scenario every time he gets up to bat? Hit a home run. Does that happen? Almost never. But you don't need massive percentages in order to have success in that sport, and you don't need amazing percentages in this sport either. I had a 40% closing ratio and made almost half a million bucks on my own pen. See 1,000 people, dude. Close 40% of them. $1,200 a pop. I'm $460 G's. We were talking about in the back. I was okay failing 60% of the time of people I see. Forget how many I talked to. I was 40% closing of the ones I'm sitting with in their kitchen table. But I was putting in the work earlier. I wasn't multiple years. I changed, put in the work, and I'm like, let me just play the game.