Cody Askins argues that trying to reach everyone reaches no one. He uses two stories—Roy, 25, and a 42-year-old mother who wanted young male athletes but hired women like herself—to show that you naturally attract people who look and think like you. Own your niche or lose your message.
Here's a cool tip. If you try to speak to everyone, you end up speaking to no one. What does that mean? That means you need to know who you're speaking to. Roy, how old are you? 25. Wouldn't it be weird if everyone on Roy's team was a 70-year-old grandma? Wouldn't that be a little strange? Like I had one lady come up at our office. She's 42. She makes 7 figures. She's a mom. She's married. And she told me, I only want to attract and recruit young, male athletes. First of all, you're married, but okay, young men. Guess what her team is? It was 90% women and majority were in their 30s and 40s. Oh, and guess what? They were moms and they were married. Why? Because that's who she is. That's who she speaks to.
How YOU Can Make $15,000 Per Week from ANYWHERE ft. Keenan Stockling Jr | Ep112
