A speaker argues that business success comes from stripping away complexity. After three years of struggling, he realized making three sales in a nine-hour day beats trying to land one sale in three hours. His principle: do more of the core work now, refine later.
Chapters
Helping people understand, dude, that like— and this is how I transformed— this business is not that complicated. And even if it were, let's just pretend for a minute it is complicated. Whatever you're doing to make the one sale in 3 hours, can't you just stop trying to overcomplicate shit and just make 3 sales in a full 9 hours? Forget all the other stuff. And that was always like the turning point for me after 3 years of sucking ass because I thought it was something else, or I'd blame you and your leads and your dialers and your whatever it is. And I'm like, what if I just do a bunch more of this shit and just worry about getting better later? And that model worked. And that's what I teach, as you know, and the imperfect action thing.