A coach compares a young baseball player wanting to eliminate strikeouts with sales agents chasing zero objections. Both are chasing a myth. Strikeouts and objections only stop when you stop playing. The real skill is staying resilient through them.
Chapters
Think of what agents get the most frustrated over in your space. Another thing there is they're always annoyed about— the more you can make that normal, the less frustrated they are, right? So Maddox plays baseball, he's 12, and like agents want to figure out how to make objections go away. Pretty standard across everybody's thing. In baseball, Maddox wants to figure out how to make strikeouts go away. But what's the reality? When will strikeouts stop happening? When they stop playing. Amen. But that's what everyone's trying to do. And then what happens next? We train them to say A, B, and C, and you'll stop getting objections. I'm like, careful the way you word that. Like, should you train them? Yes. Like, do I still train Maddox on how to hit the ball? Yes. Well, I don't. I hire a coach because I suck at it. But when he strikes out, I have to teach him to be careful about how mad he gets. I want him to be mad enough to practice more to get better, but I don't want him to be so mad that he gives up. But at the same time, I don't want him to think they're going to go away. So I have to normalize, dude, strikeouts. I know you don't want them, bro, but it's okay. It's part of the game. Like, they're coming.