In 2012, the speaker recruited insurance agents while driving to his accounting job, using Craigslist ads and cold calls. He learned the business through mentorship from Mike, hotel trips to Atlanta, and live events. He argues that teaching insurance sales requires doing the work yourself, not just theory.
Chapters
I was recruiting while I was commuting to my accounting job in 2012. So I was running Craigslist ads at the time. First thing in the morning, I'd print out all the resumes and I'd put them on my passenger seat. And while I was sitting in traffic— is an hour and a half going to work every day. Coming back, it was not going to be less than 2 hours, and sometimes it could be 3. During that time though, I'm clear as day, hey man, you applied to the mortgage protection ad on Craigslist, you got a minute? And I was doing that on my commutes. I didn't even know what the fuck I was doing, but I knew insurance worked. And he don't know shit about what we do. I'm licensed. I'm a little further ahead. I can tell him how to get there. I know that I have to study by going here, here, and here, and here. And Mike told me to go at this event on this day and this training on this day and go to the hotel Wednesday nights in Atlanta. And that's how I learned the business. You tell me I can't tell someone to do that? Wait, you gotta wait to learn how to write $50 grand to be able to tell someone to show up on a Wednesday night in downtown Atlanta, learn how to sell insurance, and then show up on Thursday nights to a Zoom to watch Mike teach how to sell insurance? You gotta be good at this to say that? Teach what you do. You can't tell someone when you're in a hotel room in between a job, you pick up the phone and you make calls, and then you watch John's YouTube, and then you come to his event.