John WetmoreSales and Scaling Coach for Small Business and Corporations. Keynote Speaker. Podcast Host. Life Insurance Leader.

The Art of Imperfect Action - Jeff Bezos

Name: The Art of Imperfect Action - Jeff Bezos
Uploaded: 2024-06-11T20:36:26+00:00
Duration: 47 s
Channel: John Wetmore
Description: In this segment, the speaker argues that taking imperfect, rapid action—specifically, making direct phone calls to leads—outperforms heavy automation. He…

11 Jun 2024 · 1 min

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In this segment, the speaker argues that taking imperfect, rapid action—specifically, making direct phone calls to leads—outperforms heavy automation. He outlines a five‑step call cadence that has been used for four to five years to generate live transfers: call within 5 minutes of a form submission, then again at 30 minutes, 1 hour, and subsequently every morning and evening for 14 days. Leads that remain unresponsive after this period are moved to a nurture sequence. The system consistently produces thousands of live transfers daily, with a 32 % conversion rate into policies, illustrating the effectiveness of the “imperfect action” approach.

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Ultimately, the guy that just does the imperfect action, that just calls his leads, whether it's on a spreadsheet, anything, is going to outperform person that's spending 3 to 4 hours a day trying to automate their life. Our core system, the core sequence that we use to generate live transfers, has been the same for 4 or 5 years. Obviously there's new optimizations that come to it, but, but we're calling somebody within 5 minutes of them filling out a form. They don't answer that, we'll call them a half hour later. If they don't answer that, I'm going to call them an hour later. They If they don't answer that, I'll call them every day for 14 days, morning and evening alternating. And if they don't answer that after the 14 days, then we'll send them to a nurture sequence. And that core sequence is ultimately what we've used for years to come, and it works. We generate thousands of live transfers each day. 32% of those are closing into policies. So it works, and imperfect action works.