John Wetmore asks prospective insurance agents how they'll handle cold-calling rejection. New agents face dozens of "no" responses before their first sale because leads aren't pre-qualified. Wetmore uses this question to filter for persistence, arguing that most people quit before the grind pays off.
Chapters
It's going to be hard. You're going to get canceled. When I interview people, I'm like, hey, dude, first week you send Cody $1,000. And this is not a thing on Cody. I do any lead, period. And you get 30 people to pick up the phone and they all tell you to fuck off. How are you going to handle it? That's one of the questions on my interview with agents. And if they go, can that happen? Like, I'm like, no, no, it's going to happen. I just want to know how you're going to handle it. That's on the interview. Why? Dude, I want them coming into it that they're going to have to fight. They're going to be a grind. You're going to have to bash your— this is— you're learning something new. Everybody wants it easy. I understand supply and demand. If this thing were easy, meaning if every lead Cody made booked on their own, had the checkbook ready, and bought insurance on their own, do you know what he could sell that lead for? Supply and demand. It's like, be careful what you ask for, right? The people that do well at this get through the hard part, and the competition isn't really that hard if you just outlast that stage. It's just really not.