A sales coach tells a trainee to record 40+ practice pitches at home, spot the mistakes that keep happening, then come back for feedback on the top 3 or 4 problems. A script alone won't work. You have to stumble through it first.
Chapters
I like listening to recordings. What I like about it best is having them listen to it. They're also going to discover for themselves how bad they suck, which is what I want. Let me tell you this, bro. I did this with you. If I gave you the best fucking script ever, every keyword I say, every scenario in-home, the way I fucking maneuver everything in pricing and believability and buy-in and get their why— dude, I lay out a fucking perfect picture of the perfect in-home that I do. If I lay it right here on the table for you and I say, go say it tomorrow, what percentage of that can you do tomorrow? Okay, so why are you trying then if you know the answer is none? Is it fair to say you know it's going to take a lot of reps and you practicing this back and forth? Okay, can we do that? Like, dude, you ain't gonna know left from right for the first 100 conversations at least. You won't be able to get words out of your mouth from the beginning no matter what I put on the piece of paper, dude. So can you just do the reps and just take note of the mistakes and the things that aren't going the way you want them to go? Go get me like 40 of those and then come back to me, we'll review them. What you'll learn— and there's probably only like 3 or 4 of them When you get 40, you're going to see the same ones repeat over and over again. When you get those, call me back, give me 3, we'll work on those, okay? That's it. And I don't have to fuck with him again. So what? He brings me 40 objections.