John Wetmore coaches agents on tracking basic metrics like appointments and leads purchased to spot patterns and diagnose problems. He emphasizes regular data tracking and accountability, using candid language to push professionals toward measurable improvement.
Chapters
And what it did for me, tracking numbers, and I think the basics, you know, literally dials, how many appointments you see, how many leads you bought, just basic stuff, nothing crazy. When you do it regularly and you start to look at it, it'll tell a story about who you are, right? If I look at anyone's numbers and I'm like, give me 12 months of numbers. First of all, probably no one in here can do it, right? But if I look at it, I'm like, it tells the truth. And so I have all of our agents track stuff because then I don't have to like identify what the problem is through your lens. Because if I'm not trying to find your problem, Tony, and I'm getting your version of it, you are the one with the effing problem. If you knew the problem, you wouldn't have the problem. So how well can I identify it by asking you the problem? Does that make sense?