A coach pushes a salesman to stop wasting time between calls. The salesman's real goal: financial security for his parents so they can retire. They develop a technique where he pauses during distractions, names his coach, and asks himself one question: does this help my parents or not.
So you're talking to 5 people a day and you're presenting 2 times a day. What are you doing in the middle? Nothing. So cut it out. The reality is, do you not have dreams big enough? I do. Okay, what are they?
I really want to be financially in a position that I can go back home and make sure mom and dad don't have to work.
What does that mean? So you don't want them to work anymore? Yes. How important is that to you? So important. Is it more important than procrastinating on all kinds of dumb shit all day long? Yes. The next time you do something dumb that isn't benefiting mom and dad, I want you to say out loud, John is reminding me right now that I can't help mom and dad because I'm I'm dicking around with this. Every time you aren't prospecting or presenting, if this is what you really want, I want you to say out loud, do I want to mess around with this thing, or do I want to help Mom and Dad? And you have to make a decision in that one moment. I don't want you to make broad decisions. In that one moment, is this thing I'm doing helping Mom and Dad get out of work? And now you have a decision to make. Do I keep doing it, or do you go help Mom and Dad? And then at noon, when another thing comes in your way, ask that question. You say it again. Does that make sense?