John WetmoreSales and Scaling Coach for Small Business and Corporations. Keynote Speaker. Podcast Host. Life Insurance Leader.

The Skills Are Easy... But This is the Hard Part #insurance #sales #mindset

Name: The Skills Are Easy... But This is the Hard Part #insurance #sales #mindset
Uploaded: 2023-10-06T22:00:31+00:00
Duration: 56 s
Channel: John Wetmore
Description: This content was created by John Wetmore. This content was uploaded by John Wetmore. This is a YouTube video titled "The Skills Are Easy... But This is…

6 Oct 2023 · 1 min

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This content was created by John Wetmore. This content was uploaded by John Wetmore. This is a YouTube video titled "The Skills Are Easy... But This is the Hard Part #insurance #sales #mindset" (created 2023-10-06). The excerpt is a sales-coaching monologue in which the speaker addresses an individual named Frankie and a broader audience about insurance/sales/mindset. The speaker argues that technical skills (building apps, calculators, etc.) are easy, while the difficult part is consistently buying leads and booking enough appointments (e.g., 30 appointments/week) to scale. The speaker sets an accountability standard (no complaining) and emphasizes appointment thresholds as the path to success.

Chapters

The skill set part of this is easy. Yeah. You know how easy it is to teach someone how to write a damn app, to teach 25-year cashback, pull out easy calculator, do a little math and spin it like this. The hard part is getting you to buy enough leads every single day to run 30 appointments a week. That's the hard part. If I knew how to do that with everybody, bro, we'd be doing $11 million a day, not a month. No doubt. You know what I'm saying? So I stopped trying to get everyone to do it and I said, here's the threshold. Here's how you achieve this. If you're gonna do this, I ain't mad at you, bro, but I had one rule. Do you know what it was, Frankie? You can never complain to me. So if you're not doing this, if you're not doing this, I ain't mad. Do you, bro? Never complain to me. Is that fair? You run 8 appointments a week and wanna bitch? I'm not your guy. I'm like, did you dial the wrong number? It sounds like you called me to complain about something. Did you mean to call and complain that you have nothing to do all week because you don't work? I'm like weirded out about it because I warned you it would suck. If you run 8, 10, 12 appointments, 15 appointments a week, bold print, dude, put it on the screen. The industry will suck forever.