Two speakers explain why customers only care about what a product does for them, not about the company selling it. Speaker B says applying this mindset generated over $1 million in earnings.
This is worth $1 million to you over the course of your career. This one piece of advice is people don't care. They don't care about you. They don't care about your company. The only thing they care about is what this product or service does for me. They want a change in their life, an improvement, a result, a benefit, or highest of all is a transformation.
What's in it for me? I mean, that concept, I watched that video, I don't even know how long ago, and it's definitely helped me make way more than $1 million.