John Wetmore breaks down his lead-calling system: divide your list into stacks of 25, dial repeatedly in quick succession, and use persistence to book appointments. The strategy focuses on increasing pickups through multiple attempts rather than waiting between calls.
Chapters
If you say have 100 leads, most people take all their leads, they put them in one stack and they dial through them. They call Cody first, he don't pick up, they may never call him again. Maybe it's in a day and a half, maybe it's in 8 hours, whatever it is. Whereas I like to take stacks and break them into like stacks of 25 leads at a time and work a stack of 25 for 2 or 3 hours. So I'll take 25 leads, dial the first one 3 times, assuming he doesn't pick up, flip it over, go to the next lead. My hope is 5 pick up, 4 tell me to pound dirt, I book one. But that doesn't take me long with 25. I then immediately flip that stack of 20 over that didn't pick up the first time and I triple dial them all again, right? Same thing. So now I've called Cody 6 times in, I don't know, first hour. Go through those 20, 5 pick up, 4 tell me to pound dirt, book another one. Now I got 15 left, I triple dial them one more time. Now I'm back at it 20, 30 minutes later this time, 'cause there's only 15 leads. So I'd have called Cody if he didn't pick up 9 times in hour and a half, 2 hours. That's my approach. It allows you to get more dials in per day. If Vegas were putting odds on it, the way I just explained to dial or the way you currently dial, which one would have better odds of people picking up? So you pick, you wanna go with the odds or against the odds? With your comfort zone or you wanna do with what works?