John Wetmore explains how he treats each booked appointment as a fixed $250 unit. By focusing on conversion rates instead of individual deals, he raised per-appointment value, then cut volume while keeping income steady. The next step: recruit others and teach them the system.
I knew no matter what, I was making $250 every time I booked one. In my head, I would book an appointment, $250. Book an appointment, $250. Book an appointment, $250. I didn't care the outcome. So if I missed a sale, not that I didn't want to get better or try, but I didn't care because I knew the averages were going to work out. Made a big sale, I didn't get too excited and take the week off because I knew the average was going to work out and that appointment was only worth $250. The sale was worth nothing to me anymore. The sale became irrelevant to me. The no-show, the negative, the cancel, the chart, it all became irrelevant because it was $250 an appointment. And then what's crazy is that year I got better. So then it became more than— it was like $350 an appointment, whatever the number was. And then I got to scale back my appointments a little bit and make the same money and be more efficient and then start recruiting and teaching this thing. And it all snowballed together.
How YOU Can Make $15,000 Per Week from ANYWHERE ft. Keenan Stockling Jr | Ep112
