This Sales Training Will Make You $100,000 PER MONTH ft. Nate Auffort | Ep110

I watch a movie, it's a what? Story. You watch a ballet, it's a what? Story. You talk to your kids, what are they telling you about their day? Stories. We communicate and we think and we remember in stories. And that story allows you to create little pegs that attaches information that is holding that little file. And then when you access the story, it brings upon all those files. So when I dress up like a golfer, their brain remembers, oh my God, yeah, golf would be horrible if everyone got a hole in one and a PCB pipe fell from heaven and you hit it, the ball. No one would watch the Masters if everyone scored all one. What makes it exciting is the wind and the breeze and the and the lakes and the— how can one go out and shoot 68 one day and 77 the next day on the same course? They forgot how to play golf? No. So what makes life exciting is how do you get out of the hazards? The reason why I have such an incredible relationship with you, John, is that you are who you are. You're very authentic. I like authentic people. Um, doesn't mean we don't have our riffs, doesn't mean we don't get into, you know, that's what's so funny. People think, oh, friends don't get in disagreement. We all get in disagreements. If you're married, you understand you're getting disagreements, right? So, if you love somebody, and the reason I love this man is because not only does he practice what he preaches, he's not afraid to lead from the front, and he is one of the most authentic people I've ever met, good, bad, and ugly. And some people love it. Like, "I love how real you are, Dave." Then, they work for you for 2 weeks. They're like, "Oh, my God." Like, "Wait a minute. 2 weeks ago, you loved how raw and real I was. And when I tell you how it is, now I'm telling you how it is and it hurts and you're going, 'Well, I don't really know if I like it when you tell me how it is.'" I, I really appreciate you. I'm so proud to call you a friend, business partner, have you in my life, John. And I'm, I'm super excited about you coming to SWAT too, which I'm very excited about. I know we're talking about that today on the call and everything else. So, um, pleasure to be on here, uh, on the Wetmore podcast. So, so much to learn. You don't know, I secretly watch all your videos. I don't want to tell you, so I want your head to get too big.

That's okay, I can, I can, I can appreciate it. I, I always wonder who watches, who doesn't. It's always funny though, like And I, I know you've— you've— this isn't at you, this is a general statement, uh, because you do support. But it's always funny, man, like people that are close, like when we don't— when you don't get support from people that are in your supposedly on your team and in your network and in your world, you know what I mean? It's kind of funny, dude. Um, so yeah, I appreciate you because you always have been, been good at promoting me and putting me out there and help me, you know, bringing me to your events and shit like that. And I tried to help you out the same, dude. It's a funny industry. We're supposed to hate each other, I think, is what the rules are supposed to say.

We're not working in the same IMO, so we're supposed to hate each other. That's why I love SWAT, because we bring everyone together. There's a $9 trillion industry just with— I don't know how you said you're the accountant, not me, but how these statistics work. But yeah, there you go. Fuck them. You like the numbers. That's why. That's why I like the fact that you like the numbers.

I do. I got to get you on my new tracker thing, dude.

Yeah, I want to show you to see if you like it.

Yeah, I bet.

That's what I do. He has some cool stuff, but he wanted to charge me $500, so I had to pass. Really?

I like Pete, but I'm not surprised. Come on, Pete, get together, bro.

Pete, well, it's not gonna be a spot.

No, I'm gonna, I'm gonna get you legit. I want you to see if you like it. I love it. It's, I made it for me, um, and then it's what I've always used. You've seen me nerd out with numbers before. I had an Excel, and then I put it into an app, and then I used, then I did all the agency stuff where I can manage my team's numbers and stuff because I want to be able to see people's shit. When I sent them an Excel sheet, I couldn't see people's stuff.

I just had to. Okay. So you have an act— this is what I'm working on right now, which is crazy. You have an activity tracker for like dials and leads. Yeah.

I have the full thing, dude.

Yeah.

No, it's everything.

I was just literally working on this.

No, I'll send you mine, dude.

I have something that goes out to them every day. It's called a daily report and they get a text message that says, don't forget to fill it out. They fill it out. It goes into a spreadsheet. And then the spreadsheet has to go to another calculation through an AI.

See, that's all, that's pain in the ass. This is all in an app.

It is. So you've had the same pain in the ass thing I have because I want to track my numbers. You're like, how do you do a really good daily report where every day they can log in and put their numbers without— yeah, don't forget to put your numbers out.

Yeah, they can track their activity, they can put their sales, their clients, or manage their clients. They can text and email their clients after a sale, the policy details, and tracks their deposits, their leads, leaderboard in there. And then you can see everything for everyone in your downline, and your managers can see their downline. Customer.

Yeah, how much does it cost?

No, I'll get— I'm not gonna charge you, dude. I'm gonna give it to you. It's $197 for the agency side. There's the tracker itself, right? This is free. I don't charge for like— if the agent just wants to track her alone, there's no cost. They have an add-on if they want to do some fancy shit and some extra stuff that it comes with. They can pay— it's $47 for an agent. Um, if they want to— right? Yeah, monthly. Yep. And then the agency's— the agency's $197, and you see everything. Um, but I'll give it to you, dude. Yeah, I appreciate that, man.

I'm, I'm all in on that. No pun intended.

Ah, that is good.

Those— the—

you'll see all that didn't get it, just look at the sign. Um, so yeah, I would love to send it to you to see if it— people are signed.

We—

I built it for me, and then people started seeing me post it, and then people wanted it. We have 400 agents on it already. And then I launched the agency side, literally it starts today, but 4 people signed up to it this weekend because they saw it.

We'll get to me sooner and later, and then we'll promote the SWAT because I would love to have all my agents on that for—

yeah, yeah, I'll send it to you. And again, that's— it's what I've used, and then I think— I think you'll like it because you're a nerd like me.

Yeah, if I like it, you know, then it's just a quick 90-10 split to the sponsor, to the head of the event, and then you get 10%.

The other way, the wrong way. 90-10 the wrong way. Ah, uh, work something out, dude. There's— hey, here's what I know.

I'm not worried.

There's enough money out there for all of us.

Yes. So we will be able to start realizing that. I wish they would realize that.

There's plenty.

Like, I look at it like we're in the NFL. Like, yes, in game day, you're going, you put your helmet on, your pads, you want to kick their ass. But what are you doing afterwards? You're shaking hands, praying together, you know, great game, hugging because you have mutual respect for that person. And they all realize without everyone involved, the NFL wouldn't exist. Yeah. So it's like, would you rather be the 1 billionth money earner in a company that's making $100 billion a year or be the top money earner of one company and you're making $10,000 a month? It's just like people get so twisted. It's like we're all good for each other. When we're helping families and there's more stories out there of families who are protected and mothers and fathers and children aren't getting separated or losing their homes or going through tragedy when their worst thing happens, their ability to earn income, whether it be heart attack, stroke, cancer, death, disability, or God forbid retirement, they've lost the ability to earn income. So all we do is protect people, their greatest asset, which is not their home, not their cars, not their jewelry. It's their ability to earn income is our greatest asset. That is hands down our greatest asset is our ability to earn income. If that were to stop, What's it look like? Well, how in the world, John, if your team helped 50,000 people last year, doesn't help me in some matter of fact or relevant way to know? Because they all are around people that are filling out these leads who they've seen people die and they had a tragedy and they had money come in or have a heart attack, stroke, cancer, and be able to have cash to be able to get treatment they need and out-of-pocket expenses and out-of-pocket network doctors. I mean, I have a lady who worked at Baylor Hospital and she's got a quarter million dollar mortgage protection policy many, many years ago when I started. She has some of the best insurance on the planet. And she goes, Nate, man, I, I need to talk about my policy. So what's up? She goes, I got double mastectomy, I think it's called, about doctor, but both breasts removed and said cancer. And she's, I'm not afraid of dying, I'm afraid of going bankrupt. Like, what are you talking about? She's just, I have one pill after my insurance, it cost me out of pocket $5,000 a month. Dang. Most people don't realize 85% of people that have a medical bankruptcy have health insurance, right? And so what the point of being, without rambling, is that the more and more of us doing this, the more us growing the brand helps everybody. You don't think the golfers are pretty much rooting that didn't make the cut for Rory McIlroy to do it twice? Because what's that do? It grows the brand. It gets eyes on it. Wow, the only the fourth person in the world to ever do it. They're all smiling for Rory because they know their paychecks are going up.

Yeah, more money for them.

The next Masters, it's going to be a $4 million more payout. But people don't think about it. Oh, you're not on my team. I can't be work with you. It's like Quit missing the bigger picture. We're all in this together. We all have hearts for people. We all want to help people get wealthy, protect the greatest assets. And that's why we're here, John, because, like, you know, and if the right people have that right vision, then there's nothing that works. We're not taking from each other. We're not stealing from each other. We're not crossing paths most of the time with each other. So, you know, I could see if like they lined it up and went, okay, great, we got this Matt Smith over here and he's your client. They send me in and then you and then Pete. I can see there I might not like you that much. I'm like, oh shit, every time I get an appointment, I got to compete with John Wetmore, right? But how many times have I known you for 12 years, maybe crossed paths once? Not one client said, oh, John Wetmore from whatever company. Oh, really? So I don't know, in 12 years, and I think me and you have written a pretty substantial amount of personal volume. I know I've written over $3, $4 million myself, and you're probably at that, if not more. So call it $10 million, $10 million in premium, and none of either one— have you ever come across a client that said, oh, Nate Offer, yeah, give or take my policy? I never replaced your— but so guys, chill. There's tons of people, man. There's tons of people, man and women out there. Relax.

You mean it's not saturated? It's not saturated.

I have a good one for that. Whether you're religious or not, this is not blasphemies, but, uh, the Bible I read growing up, you have God and he— some people think— but I'm a Christian, guys, but follow the biblical text. Take the emotion and the religion out of it. God recruited Jesus, and who did Jesus talk about? God the Father. God the Father. What did Jesus say? You can't get to heaven but through me. So there was instant edification. Jesus never had a bad day and went to his 12 disciples he recruited. Now, one was bad. They had to get rid of him, right? Obviously, Judas. He didn't go to the 12 disciples on a bad day and go, oh my goodness, I can't believe God put me in this wilderness for 40 days and 40 nights without food. What kind of father would do that? He could stick the devil on me. He tried to throw me off of a cliff, man. And then he gets back, goes, oh guys, sorry, man. God was giving me a lesson in the about— oh my, now that I'm done this Like, would Christianity even be here if Jesus did that? But yeah, I see so many people, as soon as they have one problem, they immediately go to their downline and bitch, moan, and complain, then find out what was really happening, then go— they try to cover it up. You can't fix it. Christianity wouldn't be here. So Jesus and God started a religion 2,000 years ago, and I don't know, John, is everyone a Christian on the planet? Nope. Majority aren't. Would you agree? Yep. So to me, in my world, If God and Jesus can't saturate the market, I don't think Wetmore and me are going to. Does that make sense? Like, I really— like, I don't think we have a chance of saturating the market in, in, in 12 years when— or 100 years the industry's been around. When Jesus has been here for 2 grand and him and his dad couldn't do it, right? So, and I'm not being blasphemous at all, but it's the same thing. It's the same thing. Like, Jesus had bad days. Jesus got tested by God. Abraham was asked to kill his son. I'm reading biblical texts as a source for business. Fair enough. Like, we're not trying to preach at you here, but if you follow it, it's historical text. So all these things that done, none— they've all— you got to keep wits about yourself too. You're going to have bad days, you're gonna have things that go wrong, you have things that your upline does you're going to hate, you have things that your company does you're going to hate. Another thing I pride— I know John Wetmore went through a lot of stuff and still going through it. He's never once bitch, moaned, complained, or mentioned a negative thing about anything, anything. That's hard to find. Because here's the problem, John. There's only two ways people get attention in this industry. Production, which is results, building, selling, emails, or politics. And it's so easy because if you're not doing this, you're doing this. Did you hear about so-and-so? Can you believe about this lead source? Did you hear they moved? Check yourself before you wreck yourself, as they say in the song, right? I don't know what rap song that was. You got to check yourself before you wreck yourself. Run-DMC. I don't remember that.

I remember the song.

All I know is Realize if you're doing this, you're probably not doing this. Yeah, because the people doing this, John, have no time to do this because they call. I'm good. You hear about— oh dude, let's— can I call you back? I'm already in the middle of appointment. Oh dude, can you call me back? I'm doing a game plan. Oh, keep calling back, I'm doing an interview. Hey, can you call me back? I'm in the middle of— what? Who? That's okay, John. Hang on a minute. Hey John, this is Nate. Hey, where— I got Bob on the phone. Bob, what were you saying about John? That's all right. That's how I do conflict resolution. Because the Bible I read said, go to the person that you have a grievance with, go directly to them. I mean, again, biblical principles that I learned growing up despite religion and Christianity and all that kind of stuff who hold true. Treat other people the way you want to treat themselves. Again, we go on and on. I guess, you know, I'll get off my sermon pulpit because I'm no condition as a human to be a pastor or to try to preach to you. But I'm just kind of looking at these, these simple things. I think, John, the most simple things cost us the most amount of money. Would you agree with that? Like, it's not the complex thing, it's a very simple things we do every day that cost us the most money.

It's true, that's true. I love it, dude. For those that don't know, welcome to the show, Nate Offord, one of, one of my— dude, one of the best trainers in the industry for sure. I, I do a lot of events. You're just cool as fuck, dude. Um, I couldn't do what you do. Like, I feel like I'm really good at training. I could never put on an event like you put on an event in a million years. Um, so for those that haven't been to one before He's got this SWAT event coming up. What's it, May 28th to 30th? Do I have the dates right?

Yep.

Um, few-day event. It's long, but it's so informative. And I still, to this day, dude— and I don't— I'm— you can take it where you want to take it in a minute— but like, the, the way you train through stories is unbelievable. It's unbelievable, the, the storytelling you do. I, I— again, I can tell stories, but not only do you tell them, you act it out. Dude will be in costumes and outfits and the whole thing going on. Like, it's bananas, dude. But articulates it so well. And literally my favorite training ever in our space is when you do colors. Ever, ever, hands down. It taught me the most— it's the most impactful thing for me to have learned the difference between all of us. And I've done all the LT, whatever the hell, letters, and I've done them all. Yeah, I do.

I don't agree. I don't understand all that.

I don't know what I am. I don't know what letter I am.

I don't know. I don't.

But dude, colors instantly clicked, and I can put everyone in a color now. It's—

dude, it's—

I've been—

and I've been talking to a man.

When's the last time I was at your event? It was like 3 years ago, 4 years ago, whatever.

Yeah, so here's the thing, John, you're gonna love this event. We're doing the colors, but we have an extended edition to them this year. So we're doing things that we've never done, which is we break up into groups and you have your group lead. Like, it's very good, very, very exciting. And to pause on that one, I'll get back to everything else. That was life-changing for me because you had the Myers-Briggs, you have the DISC and the driver. I was at a networking event the other night, which I don't like to go to. It's just not me. Maybe back when I was 20, I'm just I like being at home. I'm like a recluse now. I don't think I left the house except to go to 7-Eleven this whole entire week. Like, I got everything here I need, right? My gym's right there, you know, little bands and Peloton. That's my gym. I'm not like up to your level, right? So that's still gym for me. It's exercise or, you know, everything else. So like, you look at it and like, we know it works. So before hypocrisy, before Jesus walked the earth, they knew about personalities. They looked in their blood and your vial and all this kind of stuff, and all of them work. But I was at a networking event and the lady walks up to me and goes, hey, take these 5 cards and organize them to the way that you'd like the most. I'm just like, what in the world? And I'm sitting there reading it, very awkward. And she goes, oh, I see that you're a so-and-so, so now I know how to talk to you. Um, not to make like a sexual reference, but I don't think when you're there with the candles lit on, the lights dim, that right before you pull out a picture of your mom and put on the bed stand and go, well, hang on, I just want to take— how weird and uncomfortable. You get the point, right? That's just weird. And so all this did was it said, hey, we know these personalities exist. We know that they have tendencies. We know that they have certain ways they react. We know they like to be talked in a certain way, treated a certain way, not treated a certain way, not talked to in a certain way. But how do you know that without putting people through a vigorous test of the 5 voices or all this? I look at that as calculus. And I went to an event, my mentor sat there and he said, yeah, and it's needed. It's great. It's great studying. But like, I'm not— I went to 3 different intensives now with Myers-Briggs. I don't know if I'm an ESTJ. I can't figure it out, dude.

Yeah, and the number one too confuses me, the 795.

Yeah, if you can't figure yourself out, how the hell are you gonna figure someone out the 30 seconds or less when they're on a meeting with you to try to recruit them or sell them something? So all he did was teach me, and it has to be done in an immersive environment because it's in your subconscious mind. And it's funny, at the very end of it, some people miss the end, but I go back and explain how the entire event was set up from the moment they walked in the door. The first video, the first song, the speakers, how the speakers were set up in order to their personalities to make sure we didn't lose it. And at the end of SWAL, though it's super long on paper, everyone goes, man, that just flew by.

Yeah, why?

Because you're in a room for an hour and a half, boom, you get a 30-minute break. You're in the room for an hour and a half, you're communicating, you're practicing, you're doing things, you're in groups, and you get another break. Then you're in the room for another hour and a half, then you have a 2-hour lunch. So your butt and your brain need a break. And the only reason that you— I appreciate the compliment, I grew up in the seminar world, almost like Tony Robbins did with his mentor. Watching my mentor from— I went to hundreds. I was trying to calculate the other day. I went to the, the— I used to save all my books. I used to, right? I saved all my books from all my events. I went to my storage. I don't know, you can see that. I mean, just here, that's just one little set of books. 18 boxes, letter boxes, in my storage of training books, training after training or training. And so when I developed the event, I'm like, I have a very good insight of what an attendee feels like.

Yeah, I can't stay in most events, dude. I, oh, I gotta leave 3 hours in.

You're just like, I don't care how good the speakers are. And I'm not making fun of any other events. And again, I just had— I got to cheat. I got to find someone making a million bucks a week who started a company and a training seminar company that wasn't there for profit. It was there to help their agents grow, learn, and develop and use strategic wealth accumulation tactics, skills. His was called Advanced Marketing Seminars. I called mine SWAT. And I watched him take 5 people and grow it to a business of $1.8 billion in 5 years and went from nothing to 400 offices across the country in 5 years and went to create his own satellite company paying $100,000 a month before DirecTV, just so he could beam in live every Saturday to all the offices. And in 5 years, he had 35,000% growth in the company, and it still to this day holds the record for the fastest growing company ever in a 5-year period on Inc. 5000's fastest growing companies. So I'm an idiot compared to him because I am on there. I'm not on the front cover with Bill Gates and Tom Monahan and Order Timberland Shoes. I'm a moron when it comes to him. I'm making a million a year, not a week. So I still got a lot to learn, a lot to go. So I've always done these, these present, uh, these events internally. And you talk about stories. My mentor, I think you've met him for a brief period of time. I'd love for you, September, November, come to his mastermind. We'll talk about that later on. But You just love him in the room. But he was such an incredible storyteller. And I'll never forget, I was in an event. He goes, you know, when you were little, did your mom and dad pull you up on your knee and read you bedtime facts? Would they do? You watch cartoons, you watch TV, you watch stories. Think about anything you do during your day that's not a story. I watch a movie, it's a what? Story. You watch a ballet, it's a what? Story. You talk to your kids, what are they telling you about their day? Stories. We communicate and we think and we remember in stories. If I go, where were you on 9/11? I bet your brain can remember exactly, or pretty close to where you were when that happened, because that's a story you'll never forget. And that story allows you to create little pegs that attaches information that is holds in that little file. And then when you access the story, it brings upon got all those files. So when I dress up like a golfer and talk about the stories and rim of business, their brain remembers, oh my God, yeah, golf would be horrible if everyone got a hole-in-one and a PCB pipe fell from heaven and you hit it, the ball. No one would watch the Masters if everyone scored all one. What makes it exciting is the, the wind and the breeze and the, and the lakes. And the— how can one today go out and shoot 68 one day and 77 the next day on the same course? They forgot how to play golf? No, it's life exciting. Is how do you get out of the hazards and still make a good shot? How do you overcome the obstacles and still get a shot? So by dressing up as a character and doing the golfer and all the stories, and all of a sudden you leave, you're like, oh yeah, I remember the golfer, I remember the fisherman, all those fish you're gonna catch, right? You're gonna attract the skunk and the hammerhead, you're gonna attract the, you know, the, the snake who comes in and just tries to be friends and try to steal people. And so all these stories now, they click with me. So if we can attach information to stories, and that's why I've really attempted to try to be a really good storyteller, and I dress up in funny characters because of this, and this whole operation All in came from a story.

If you've been looking for a tool to help manage your day-to-day activity, your clients, you can text your clients post-sale. My phone script— as you all know, I hate scripts, but the structure and phone script I use is in here. There's leaderboards, you can track deposits, leads, all your analytics. Um, you can get my tracker at tracker.johnwetmore.com that I personally use to manage my entire business and my entire agency. For you agency folks out there, feel free to check it out. The Dial Tracker is free. It keeps up with your daily activity, lets you know how you're doing, um, day in and day out. There's cool badges you can earn. It keeps track of your hours worked, talk time, the whole deal. For you agency folks, this is something my team uses internally to manage all of our issue paid, all of our leaderboards, all of our debt. You can see everything on each individual agent in your group and see how much activity they have and how many leads they're buying and what their monthly production looks like. And that way you can help manage them, help push them, help them hit their goals, and more importantly, help them be more profitable. So this is literally a tool I use internally day in and day out to have scaled our agency to over $200 million a year. So check it out again, tracker.johnwetmore.com, and hope it helps you.

I remember your last event you spoke at was Mission: Possible. Mm-hmm. I wish I could show the video because it's kind of funny, right? So I go out of the way, man. I rented out the actual cars that were in the Mission: Impossible movie. We inside the event, I had the event space, paid 10 grand for them to open a bigger door so I could pull the cars in, just because my stupid brain wants to have like this dramatic effect. So we had the 911 Turbo Porsche and we had the out, the BMW i8, I guess it was called, and my wife was hiding in there. And we opened up the event, we had this, all these things for every speaker has its own little, you know, Mr. Wetmore, your mission, if you choose to accept it, you know, all AI. And I put on there and spent hours building up And I just— silver. Oh, here it is. All right, so we had this really cool silver briefcase like you had in Mission: Impossible that you'd open up, and we had a special platform made, you know, with lights coming out of it and fire and smoke. And see, I guess John missed the meeting the night before because the goal was to get up there and open the— open the thing. And it's like you're supposed to be like watching the tape go around and around while the guy's talking on the screen. So John's like this. It's kind of hilarious. And it's like, welcome John Wetmore. He stands up like he's completely confused and goes, I, I, I don't know what's harder. Like, I speak to a lot of events, but like just sitting in front of that box for briefcase for 45 seconds pretending something's in it, you guys did really good. Although it was funny. Yeah, so it was funny. So it was Mission: Impossible. Why? The movie was coming up. Then we did Top Gun.

Why?

Because it helps relate. It helps your subconscious mind learn. I did a deep dive studying from my mentor about the neocortex, the limbic brain, and then your little, your little guy right here that we call fight or brain, the reptile brain, that usually makes 95% of your decisions. But these guys are lazy, they make the real decisions. And this is, do I run from it? Do I eat it? Am I threatened by it? Do I want to make love to it? You gotta learn how to communicate past that. And stories is one of the ways to get people's stuff, people's communicative brain, without their conscious mind playing goalie. So yeah, people go, oh, that's manipulative. Hell yeah, it is. Yeah, I'm manipulating your brain from the moment you walk in to get rid of your excuses, to get rid of your failure thinking, to get rid of your past programming. And then reprogramming you with success principles, wealth principles, and tactics that you can move the needle with on day one. Manipulation isn't a bad word, John. It just means having a strong influence over, if you actually read the dictionary. And then people change it— manipulation is bad. Well, I can manipulate you to do good things, true, right? I had to be manipulated. So yeah, that's really kind of where the stories come from. And the colors was life-changing. I'll get back to you in a second because I look at it this way. Let's say you're— and you badass closer. Let's say I put you in a room with 100 people.

Yep.

And your goal is to sell them a 2025 Mercedes— oh no, yeah, Mercedes— but they can get it for the price of a 2025 Honda. Now here's the caveat: you can't use props, you can't write things out, no Google Translators. It's you in a room full of 100 people, and all you got to do is sell them. They're all in need for a car. They're all looking for a new car and they all want a car that's mid to luxury, but affordability range of where a Honda Civic is. Now, how hard would it be able to sell those people?

You say trying to get it for half price, they get—

yeah, yes, for a done deal. I mean, anyone could probably do it.

Now, correct.

Let's throw you in a room and 25% speak English, 25% speak Chinese, 25% speak Italian, and 25% speak Spanish. What's the most— if you're the 100% closer, do you think you can close now if you only had 25 that spoke the language you spoke?

I feel like I can get a little more than 25% with some hand language and stuff.

There you go, right here. 30% maybe? Sure. Yeah, yeah, yeah. But what if you got— I threw in there with zero sales skills and you knew how to speak all the languages? You would double or triple the best sales guy in the world that can't speak the languages. That's all it is.

Good point. Yeah, yeah.

When you sit down and recruit somebody Yeah, they speak a certain language. Is their language growth, helping others, team-oriented, passion for a cause? Because that's one of the groups that that's their language. They don't not like money, but they're not going to be able to sell broken glass to preschool children just because they can make a buck. There's other people that it's they don't care how much money they can make. They got to be having, enjoying what they're doing. They have to have fun with it.

The feel-good people.

Yeah. So you have your kinesthetic people, right? And then you have your people here that are just conservative, analytical. They don't want the hype. They don't want all the crazy stories. Crying makes them uncomfortable a lot of times, or kind of to themselves. But there's some of your bet. You're very high analytical, whereas that if I give you something and give you a step-by-step process without— you don't need the hype, you don't need the crying, you know, almost makes some people, those types of people, uncomfortable. And if I give you those step-by-step, you'll execute it every time without me micromanaging you. So think about how simple that is. If I had— you're a red-green, right? And a red— or obviously I won't give the right colors. The other one's a super high-end aggressive person. So what I learned to do within 30 seconds or less— and people go, oh yeah, right, and you get there, it's true, right? We show a picture, everyone's like, blue, green, yellow. You show a car commercial, it's everywhere around you. And it's kind of like you've been in these— you're colorblind your whole life, and all of a sudden you go, whoa, you're like, it's not like this. You pretty much know what it is you want to know, you just don't know how to get to know it. And then this teaches you, hey, now I can sit down, like you said, with anybody. I just go, oh man. And it's not about labeling them. I just know you're a very high aggressive like to win, but you're very analytical about stuff. Why? Because those triggers come at me by looking at him. I want to know because he doesn't fit the look, but I can hear him talk. Listen to his pace. Listen to his tone. Close or almost completely opposite of mine. We're two different personalities. So if I'm sitting down with John 101, I'm gonna really slow my roll, be a lot more laid back, and I'm gonna make sure that I talk about both those areas where he's triggered, and I can formulate a customized presentation about recruiting him or even selling him based on his personality. And so it's not as much as that you guys are bad in sales, it's just that you're trying to sell what you want to the wrong personality. Whereas we have a menu. What? So, Yella, oh my God, you have no idea. You know, one thing I love about this business, and although I made millions of dollars, it came from helping thousands and tens of thousands of families every single month. And I give them a story about this person, a story about this person, their eyes tear up, they well. And I said, at the end of the night, I'm not lying. That's part of the thing I love about about this business, but my main motivation to make a bunch of money, I'm gonna have a killer house and a hot wife and, you know, 4 nice cars and McLaren and Bentley. But if I start talking to that personality about it, I'm going to turn them off. Sure, because that's not their trigger. Like, you can't cast— just because you like a good A5 Wagyu, you're not catching bass with it. But I'm using $365 an ounce, okay? And the bass don't want the A5 Wagyu. I never tried. Maybe they do, but I don't know. I doubt it, right? And so a lot of us are fishing, John, with bait that we love, and we're missing 75% of the cast because they throw in this beautiful juicy cherry cheesecake. You're like, I don't know why they're not eating it. Because they don't want to eat cherry cheesecake. They want a freaking worm, you know? So that's, that's the whole thing. That was life-changing. Changed how I parent. Yeah, it changed how I parent. It changed how my friendships works. Changed how I manage my team. Changed how I recruited, how I sell. So I know you always talk about do more. I'm not the best thing. I get 100% close ratio in the home just because of that one skill. I haven't sat down— I'm not saying to brag— in 5 years I haven't sat down with someone and not written an app that I had a Zoom with. Why? Well, in my brain I go, they reached out to me, they held their hand up going, I'm a client. Okay, great. Does that— doesn't mean they're ready to get married. But then they get on the phone with me and for 10, 15 minutes— I don't do one-call closes. I know some of you guys do, good for you. I don't do I might— my persistence, I don't know how to figure that out. Someone said, teach me how to do one-call close and keep your persistency at 85% or higher and keep your close ratio at 100% or higher. I'm all in. I'll go to your class. I'll pay your fee because I have to set the appointment. I have to get prepared. I want to get ready. I want to have my options, kind of see where their viewpoint is. Well, you call them and they give you all their information. How much they fucking freaking weigh, what they put in their mouth, where they do for work, right? I get all this information prior to, or they give it to you while they're on the phone. So in my case, they give you all that information, you set an appointment, and they show up. Okay, what else are they there for, John? Oh, they didn't have a need. Oh, you're right, man. They raise their hand, I have a need. They get on the phone, here's what we're gonna do, I'm gonna go shop around and find your product. I said, okay, here's a— I weigh 185, I'm 6 foot tall, here's the pills I think I have a need. And then you go set up an appointment, I'll talk about getting coverage put in place. Okay, they they show up on the Zoom, I have a need, I'm here, third time. And then you go, oh yeah, that guy had no money, they were broke, they don't have a need, bro. Like, wake up, look in the mirror. First thing I got to talk— look in the mirror, right? How many people out there get, I want to think about it? Honestly, how many people that want to think about it? I haven't heard I want to think about it in probably 5+ years. Not once. I got lucky on my leads. I buy the I don't want to think about it leads. I don't know if you guys know where they're at. I'll tell you, they're $100 of pop. And I'm totally kidding. We don't have— I Want to Think About Leads. But think about it, John. What's your birthday?

March 28th.

Oh, March 25th. Look at that. That's brothers from their mother. Um, where's your favorite place you've ever gone and traveled to?

Italy.

Me too. Are you serious? I'm not being funny. It's not sales.

I would have said Greece, but Italy took it over when I went to Italy last year.

I liked it better. Dude, we went to Malta Islands, we piggybacked and went to Italy. It was my favorite trip ever. We went to Rome and the Colosseum. Did you go down the Spanish Steps of course. How much money you spent there? Yeah, I should have kept my credit card at home. You walk down the Spanish Steps, you have Dior, Gucci, Valentino, and everyone's got a red carpet. And literally they're in suits and ties, like they're, they're in, uh, tuxes. And they walk in the door and they're walking around the whole time, you feel guilty. It's like, I have to buy something now. Problem is that the thing you buy is the cheapest thing. The thing is $3,200 for this tiny little clutch purse for my wife. I'm like, I got it, they're easy. So anyway, yeah, so How many of those things I asked you did you have to think about?

None.

None. Because they were your ideas. It's your birthday. It's your favorite trip. I can go on and on and on. So when a client on the phone goes, I need to think about it, it shouldn't be going, uh-oh. It should be going, wow, I just sold all my ideas to them and they have to think about whether they want to buy my ideas. That's all it means. It's all it means. Do I want to buy your ideas? Because why would you have to think about it? So instead of having them do that, we talk about how to create a realization in the mind of the buyer that they need what you have. I can't do that on here. I don't want to start it because I'm gonna, yeah, dumb it down.

He can talk.

How do you create a realization in the mind of the buyer that need what you have, right? And I don't want to go into that, that we teach that at the event. And that was another life-changing skill I had because I didn't have to sell anymore.

Yeah, yep.

And when you have a lead, I never worked a lead in my life, so having a lead, it's almost like, oh my God, you know, not, not giving another bad example, but You know, I send you out if you're single and you're a dude, which I've been there before, and send you out to 20 bars on a Friday night. Your job is to score the hottest girl in there versus I line up 20 girls that I've highly recommended to you. They all seen your picture and they're all excited to meet you. What do you have a better chance of scoring?

Naturally.

Ah, naturally too, right? So it's, it's like the same thing. It's like a lead is this section over here. They've raised their hand. I don't have a boyfriend. I need— I want to have— meet a nice guy. It's like, hello, and you're still out there in the bar trying to pick up the married woman down the corner because you think she's cute. It doesn't compute to me. Like, it doesn't make a lot of sense, right? I know I have funny analogies, but like, that's how my brain just works. It doesn't make sense to me. Like, I'm here, I want— now, if they don't book an appointment, I'm not saying I book every appointment. Of course I cut bait, or I thought that if I said it, you'd stop calling. Wow. Okay. IQ. I wish if like God had an IQ, like print it on people's heads to make our lives a lot easier. That's just a negative 10. They have a negative 10. That's all. Like, oh, so you got so many letters, you mailed it back just to see if it would stop.

Yeah.

Okay. And what would you do if it did stop? I mean, like, again, I don't even know where to go with that one. I'm just kind of like, bro, seriously? Like, okay, so your family's protected. Everything's fine. If you died tomorrow. Oh, I don't care if I die. You can take everything I own. Hand it off to my, my son, he'll screw it up anyway. Like, okay, next, you know what I'm saying? I'm not talking about that dude.

Yeah, yeah.

And I'm not working on booking that appointment. So anyway, yeah, so these are a lot of things that we cover and get really in depth with, and I'm excited about because all people like you have to be making 7 figures or more to be on stage. So, and, um, yeah, I'll turn it back to you. I, again, I, I, people, I love what John says because near John, I never prepared for anything. Do you have any notes for this thing? I don't.

Zero. No, we didn't even talk about what we were talking about.

Yeah, no, we talked about a week and a half ago. Hey, we're doing Monday. I said I'm available. What time? Boom, boom. We go on my podcast. Sure. That was it. Here's a Zoom link. All right.

Yeah.

I'm not saying it will impress anybody, but the one thing I love about you is why it's authentic is because when you, when you teach what you do, you don't need to prepare any notes. Yeah. Not saying if you have notes you don't, but there's a pretty good chance when a guy stands up there and goes, the 5 things I do every day without religious— and then he's gonna look You gave it away. I got a podcast with 10 million people on it, and I teach this all the time. The 5 things that I do every day. You ready? Number 1, I read. Oh my God. Jesus Christ.

I have seen you call some people out for that too, to be clear.

I've seen you do this.

I've seen them do it.

I definitely don't do it. God bless them.

All right, guys, if you'd like to attend my office 2-day workshop event event that we put on 2 or 3 times a year, spend 2 full days, deep dive into everything you need to know to be successful in the space, whether you're selling or whether you want to build an agency, whether you want to learn how to run a staff, recruit, sell at a high level, whatever it is, we dive into it again, workshop style. So super interactive. I run them every 2 or 3 times a year. There is a waitlist. If you go to JohnWetmore.com/workshop, you can put in your information and we will let you know when the next one is. There are two levels only. There's a basic ticket. You sit in the back of the room and you can attend. But the executive ticket is access to a private mastermind at my house where we have a full dinner. We spend 3 or 4 hours there as well, engaging with each other and learning at a deeper level, a little bit closer-knit. So if you want to be at the next one, register at the link later.

And so of course I brought— I had to be funny and bring my— and I never bring a podium. I brought a podium up with me. It was my turn to talk. I said, there's— how many of you want to know the three things I do in regards recruiting that helped me generate 69 recruits my first month and make over, you know, $80,000 in sales my first 6 weeks. There's 3 things that I do. Who wants to know? And I walk over to an empty podium and I go, number 1, and I just started laughing and I shared that story. I'm not necessarily making fun of that person. However, come on, we all heard it. If you don't know how to do it, write a book about it. Or no, if you don't know how to do it, teach it. If you don't know how to teach it, write a book about it. How many people have a bunch of books out there writing about things they never did? I love it. What they think is going to work. You went out and built an organization doing $250 million a year, I think was the last number. You know how to do it. You've run out there and went through 25 appointments and got no sales. You know what it's like not to get a sale on an appointment. Like, that's the thing I respect. Like, I don't— I hate to say it, I just don't have a lot of respect for a bunch of people that want to tell you the things that they read on a podcast, write in a book, watched in a movie and then say this is going to work and you have no results for it. Doesn't mean it's not going to work, but go take your little ideas, prove it, and then you want to have your little platform of notes when you get there and teach what you do because you're redoing it every day. So you won't have to remember. So, you know, it is what it is, but you got to, you got to teach what you do. How do you mess up when you teach what you do, right? Here's what I did. Here's my results. Starting with nothing, $250 million agency a year. Probably a person I want to listen to. Most likely. Not question what they say, not question what they did. Honesty and ethical, which he is. What do I do, Coach? Well, here's what I did. Do more before you worry about getting better. Okay. So what does that mean? It means buy more leads, call more people, and watch how better you get by doing more. Oh, okay. And how can I teach you how to hit a ball if you only had 10 swings? If I'm going to train and coach someone, would I rather train and coach somebody who has 10,000 swings versus 10 who has more experience to coach and train. Yeah, but Coach, you don't understand. Oh, okay. So every time you pull out of your driveway, you either hit a tree or you hit a fire hydrant or a parked car, and the solution you want me to give you is a Lamborghini. Oh, I got it. That's gonna work real well. All Lamborghini is going to do is kill you. Yeah. So it's like, again, it, it, it all goes. But like, again, that's why I love your philosophy. Get in here and make a mess of yourself. I was taught a different way, same thing. Nate, if you want to make 10 grand a month, you got to go out and be willing to make 10,000 mistakes first. How fast are you going to make them? And completely as dumb as I am, I went, oh, right now. And the only reason that I think me and you are even where we're at financially is we were willing to make far more mistakes than anyone's willing to make. It's true, because we just changed our mindset to a mistake is nothing more than a lesson to learn. And don't keep making them, and you can't learn the lesson without the mistake. You can't have a testimony without the test. This is backwards what we're taught. Go to, go to school, get good grades, and get a paycheck, and have someone else take the risk. Okay, go to the store and pick all the apples that someone else grew and they managed and fertilized. Okay, great, go to your check, take your cart, and get your check every Friday. So we're an instant society, people. I've watched my buddy put some in the microwave, oh my God, it's 2 seconds left, he has to hit the exit button before beeps because it can't wait that long. It's like— and so in this business, when you start recruiting and building, you don't see the results for 90 days or more. So what you're doing now, you see 9 days from now. So when people let their foot off the gas, they don't see anything in 9 days. They wonder what happened. Well, you let your foot off the gas 3 months ago. That's what happened. You got comfortable, whatever it is. And so there's, there's different principles you got to be aware of. And all you got to do, you don't have to be special, just got to apply those principles and go, hey, before a fire is going to give me heat, I got to chop the wood. Oh, Oh, okay. Hey, it takes money to make money. Oh, okay. I gotta make mistakes because mistakes aren't failure. Mistakes are learning. But I learned my whole life, if I have a minus this or minus that, it's a failure. Well, you gotta get that out of your head. Your program that mistakes is bad. It takes away from you and it penalizes you. In wealth, it's complete opposites. You want to make mistakes. I'd rather make 100 mistakes and lose money on it because it's going to save me and help me make 100 times more money by not doing that mistake again. So these are all things that we walk through in an environment which is a very, very intensive, right? If you get your feelings hurt very easily, don't come, okay? It's not a trigger environment. We don't attack people, but we are very open, right? You're gonna sign a waiver. It says you can't hold me liable because your feelings got hurt, right? You're coming here to go, I want to change, I want to become— now change is what? Pain. Yeah, but most you guys want to go to the gym, work out. I know John works out and You know, good guy. And you wonder why you're not getting success because every time you're doing your whatever, what do you call those, bench presses, right? And you have a spotter. They still have spotters these days or they have equipment that helps you now? Or is it actually spotters?

Both.

Both. Okay, cool. So you're doing this and you're in the old gym where Nate used to work out when I was 12, right? And every time you're like, oh, the person above you is, oh, let me help. Let me help. Ah, there you go. Wanna do another one? Okay, great. Oh, let me help. Let me help. Okay, great. Oh, let me help. Let me help. The reason that you're lifting weights is to tear and rip your muscles, I'm told, so they can rebuild stronger. But every time we put you in an environment to tear and rip your muscles and your brain and your skill set, you guys want help and you want the spotter to help pull it up. Well, if I go work out every single day, 3 hours a day, and every time I do a bench press after my second one, my spotter helps me do the other 8 reps, am I going to build any muscle? Little bit, but not compared to the person that's willing to break down and tear their muscles. So a lot of people coming, oh, you're such— you're so hard on me. I don't know if you get that, John Wetmore. No, I'm honest with you. You need to go through lessons, mistakes, learning, friction, and forging. If gold was valuable, if it wasn't— if it was laying on the ground like dirt and sand, gold wouldn't be valuable. You gotta dig for it. So anything of value you have to work for. Anything of value you have to change. And the problem is that human beings hate change. So we're kind of in an economy.

Yeah.

You know, so this event is about, hey, I want to change where I'm at. I want to get to another level. We restricted to 500 people. Okay, maybe a little bit more this year, but we're getting close already. But the bottom line is I don't make money on these events. And I told, I shared this with you, John. I think it's very important because people, I never wanted to do these outside my agency. I was pretty selfish and just not in an intentional way, but just want to train my guys. I didn't want notoriety. I've spoken in front of 20,000 people in a stadium and stood for 3 hours with a big rod of grass in my 20s. You know, I was the guy on the the stage and the training, and yeah, it was great, it was awesome. And now it's kind of like, yeah, okay, I don't want to be known. I heard a speaker go, man, your goal is to be known. I was in the airport and 7 people ran up to me and said hi. I'm like, that would be like, that's like my worst nightmare, to 7 people walk up in the airport and say hi. Unfortunately, with social media, you got to become known, right?

Yeah.

However, I don't make money in the event because I don't want to be that dude that goes, you can do what I can do too, John, and then realize I just made $150 grand on the event and went out and bought a new Mercedes. Well, I'm lying. You can't do what I do unless you fill a room. So what this event does, since I'm a perpetual event goer, is that we divide it up to where, hey, I don't have a lot of money, I want to get in and learn information, I pay $300, I'm sitting in the back, I'm good, cool, I'm in the room, I'm getting my stuff, no bells, no whistles, affordable, I can get there. Then we have a VIP, it's $497, call it $500, and you get a better seat, you have a table to write on, you have a VIP lunch, and then we do an all, you know, a VIP party at the end of the event, right? And, and this— I'll explain what Operation All is in all in here for you. So we do a little party at the end of the event. Information down here: red carpet, black tie, cocktail dress. Kind of cool. I don't play with real money. You get a whole bunch of chips, and then we do an elephant gift at the very end, which is really fun because you can steal the other people's— person's gift. So we have like anywhere from a pack of gum to like a, a, a grill that costs 3 grand or something, right? So they go pick their gift So the top winners get raffle tickets. You go up there and say you have 8 or 9 people, you pick a gift, and then the next person that picks can steal your gift. It's unwrapped. I mean, it's wrapped. They don't know what it is or go there. So that's kind of fun. So that's like a $500 ticket, right? And then you have— don't worry about all these other ones up here. If you want to go to masterminds and you want to learn from my mentor in September, you know, feel free to call John. He can hook me up with you. And the other one's a special ops ticket, like $1,997. Oh my God. All these tickets are set up for your experience. Okay. Same information. But I think most of us would agree if you're sitting on the 50-yard line of the Super Bowl, it's not the same information you're getting if you're in XX XX in the top or the very, very far in the van zone. Same game, different experience. That's it. Doesn't make it bad. I went to the Super Bowl. Yeah, I experienced the Super Bowl. Yeah, it's true. Hey, this is your life. I don't care where you're at. If you don't have your license, you're getting your license wherever you want. The special ops ticket I've tried to get rid of several times and they won't let me get rid of it because, again, I don't make money on the event. So it used to start off for $997, and all the things that we do now, we had to push it up. And I always say, guys, we can get rid of this ticket. They're like, no, No, it always sells out. We have 25 left, I think, of those tickets. And it's just like the, you know, the crème de la crème. You have a red carpet entrance, you have your own private, uh, uh, reception area, you have a— your own lounge with 9 breaks. And I think you've been to one of them. We had like 8-5 wagyu tasting last time, except for the salmon in there. Like, we get— we get it. All the money comes in, goes into the experience. Well, General, you have a seat in the back, not a lot of money invested in you. So we take that money and we put it— invest it in the other ticket levels. And to put on an event and to put on an experience right? And so you got, you got your ticket front, roped-off area up front. You have a private lounge for 9 breaks throughout the entire event. Every break cost me between $30,000 and $40,000, just so you know. And I gotta try to get rid of it, but everyone loves it. Everyone likes to be bougie. They all like to be, you know, especially making money. And then we have a mastermind at my house with my private mastermind, my own home catered dinner. And then we have— we rent out the Perry Steakhouse this year for a flight of steak, you know, all-you-can-eat steak and shit for lunch. And then we have a 5-star chef that comes in and cooks for you. Again, advantages above and beyond that is you are in, in it with the 100 people that are usually in the top tier level of what we're doing. And so rubbing shoulders is not quite the word I would say— developing relationships, getting phone numbers, having contact like this. I met you at a VIP experience at first at a different event because I paid top dollar. So I think, I think I sat here and you sat 3 down here, right behind— I can't remember— when I first met you. We wouldn't have the relationship if I didn't go out and get that ticket. So I'm not trying to tell you to buy that ticket because you only have 25 left, but that, that's kind of how it's set up. So we don't make money on the event. And the last thing I do for people is that I give you a full money-back guarantee, right? So if you act now, you get a free ticket. No, I'm kidding. That's the information. Why I do it, John, is very simple. It's just— yeah, I put this in the chat and I'll tell you why I do it, because this is the link for you guys to sign up. Um, we even do monthly payment plans for some of you guys that want to just like, I really want to go but things are tight. I get it. You got money in, money out. You're running the business. You can pay $125. Well, this should be changed. I updated it today. It hasn't changed yet. Oh, there it is. Yeah. Oh no, it should change. I don't know. I updated this morning. It should change. But anyway, when you, when you click on the link, you'll see it. It's not going to mess you up. You've got— yeah, you can do 2 months of $190 paid today and then break the day before, charge $190. So 2 payments for special ops or, uh, you know, $290 for VIP, just to make it easier for people. That's all. I don't think you guys need it. But again, and there's some videos on here you can watch about the event. This explains all the ticket levels. If you want to go talk about the higher levels, we can talk about it. But again, this is just very simple here, and you can kind of go through all that. But the money-back guarantee is very simple. It's just like, hey, keep every receipt that you spend, whether it be your flight, your tickets to 7-Eleven, um, whether it be, um, I don't know, Uber driver, the person taking care of your kids, dog sitter, hotel, the strip club, anything, dry cleaning, anything and everything you spent to go to this event and you come up on Saturday night and you go, hey, listen, really enjoyed it. I never want to come back to another one. And I feel like it was overhyped, overpromoted. I didn't really get the value that I felt that I was going to get out of it. Without question, as long as you don't make a scene or be yelling at your neighbor, come to me, come to Sarah, come to my staff. I will refund 100% of every dollar you spent that has a receipt attached to it. To come to this event with the one caveat you never come again, because I don't ever want to lose the ability— I don't want everyone to come to my event and go, man, I didn't get my money's worth. And in 30 years, knock on wood, I've never had that happen. Why? Because I went to thousands of events and I know what it's like to sit in one. I know what it's like to experience one. Am I perfect? No, but pretty damn close to it. When you come to this event, it's like nothing else you've ever seen. It's just different.

Like a machine.

It runs like a machine. Different. Type of event. So it was good. I don't know if you want to add anything with your experience of being there and stuff. I, I got there, um, I do got to jump off here shortly for another call.

Yeah, yeah, I mean, I think, you know, for, for it, what I, what I liked about it is it can help people at any level. Um, it's not just for newbies and it's not just people that have been there for a while because I learned a lot too and I've met dope people at it. Um, you know, I've, I've had some good relationships just from going to it as well. Um, and I'm a big big pay extra to get in the room with the people with the money kind of guy. I've always done that, um, even when I didn't have it. Um, but yeah, I think, you know, it, it is—

what's nice when you pay that big money is you get experience that matches it.

Yes.

You don't have to scale chicken and broccoli.

It's not like, it's not like I'm funding you. Yeah, it is way better, dude.

I've been there before. I've been there before.

Because the people who don't have it, they got to leave and go around the corner to that shitty little sandwich spot or whatever down the little— down the road. You know, I got to sit in there and eat that nice food. Um, and when I live my life, I like to— I'd rather go to a nice restaurant than go to Wendy's, you know?

No different. But it is dope.

And it's, again, even I've been in the business a long time and I learned a shit ton there, dude. Not only from you, but from some of the other speakers.

Oh yeah, I play a small part too. I want people to know that.

It's like, yeah, I'm in—

I'm— the sponsors are in there during the event. You would— speakers in there during the event. There's no one in the hallway. Sponsors are weirded out the first year, like, why is no one in the hallway? I'm like, I don't know, I guess they're interested event. Yeah. And no offense, I went to another event in Dallas, which you know very well, which it was, and the owner of the company comes running out, the offense in the room, what are you doing out here? Like, face turning red with his bald head and he's yelling at everybody. I'm just like, whoa, man. And I was just thinking, why don't you make your event a little bit more entertaining and no one— yeah, audience won't be in the hallway talking to each other. Like, you got this event, like, people literally are like— the reason we take breaks so quickly now, because people wouldn't leave and people started complaining, hey, 2 hours, man, I can't hold my pee. I was like, we'll go to the bathroom. Like, I don't want to miss that's what's going on.

Hey, you should send me a little video that I can play on here, a little preview. Yeah, if you'll see that, I'll have Reese put it in because it's hard to articulate. I don't think either one of us are doing a good enough job to explain like how different it is. Um, but yeah, I mean, I— again, it's— y'all should be on YouTube.

I'll send you a couple YouTube videos they can watch.

Yeah, Reese, throw it in.

See, success doesn't start when when you land. It starts when you're on that edge of the plane, and we're waiting for the fear to go away and the fear to leave us. Let me tell you what, it never leaves. Fear flies with you, and you're at that moment and you're at that point and all the emotions are going. Your stomach's turning, you feel like you're gonna throw up, you're almost excited, but you're like, why am I really doing this? And then you have a decision to make. Here's the most diabolical thing about skydiving. You make the decision and you go, and the moment you go, you have that fear, and that fear turns into what? Exhilaration. You feel like you're flying. You forget about all the worries all the dread, all the sleepless nights before you went, and you are just in that air and you are free as a bird and you're flying and you're like, I can't believe I was ever so scared of this! When you leave this place, you walk away with something that you can actually make money with. Yeah, very cool. So hey man, thanks for having me on, appreciate it. I'm very fired up to have you at the event because Again, it's kind of like you meet those people where no one thinks exactly right. I've never met anybody I agree with 100% on everything with. I mean, I'm my wife. It's impossible. And that's what's so funny. We pick and choose why we don't like people based upon what we agree and disagree. Isn't that funny?

Yeah, it's not funny.

Like, you don't like— do you like seafood?

Some seafood.

I love it. I love it. You love sushi? Raw sushi? And maybe not as— yeah. Oh, fuck you then.

The raw stuff? No, I need mine with rice, bro. I'm like a California roll. Give me a California roll.

Idiot. What a sushi wuss. Like, how come? And why do I still get to like John if he doesn't like the same food? But if he doesn't vote for the same person, do I have to hate him? Yeah. Or he marries someone that I disagree with what I would marry, then I have to hate him. But like, isn't John his own person? His own life? And it's so funny. And then we talk about this at the event too, how much they distract us. We're really big into the mind, guys. You're going to know within your first 2 hours how your mind works, how it's programmed, and how you'll be able to reinstall programming over the programming that's killing you and causing you to do it. And that's the last thing I'll say. 95% of things you do is subconsciously done. I'll prove it to you. You, you voluntarily commit suicide every night. We do. We go, we're going to shut our brain off, we're going to shut our conscious mind off, and we're going to go to sleep and hoping that something's going to wake our conscious mind back up. We voluntarily do it. It, don't we? Good point. And you think about it, how many millions of things are still happening while you shut your conscious mind off? Do you know how your, your heart's beating, your liver is processing food, how your digestive system is working, how your toes are wiggling, how you're scratching your nose? You ever film someone watching sleeping? Your conscious mind isn't there, and they're, they're walking. There's people who sleepwalk with their conscious mind off. So don't tell me you're not making decisions off of your programming in your mind on through the day. If you study neuroscience, 95% that is met with your programming. And the problem is we have shitty programming. So I love people go, you go to one of those motivational seminars, get your brainwashed. Hell yeah, that wouldn't need it washed if it wasn't dirty. Take that Roto-Rooter and shove it in there. My God, man, I pull all that shit out. Where did you get your ideas and beliefs? And what's so funny is, I don't want to go on a rant, but I will for this last minute. All our beliefs that we hold so strong to, and people are in wars and we kill each other and commit genocides over it in the past and the history, and hopefully not the future, over beliefs. And if you actually think about it, your belief is nothing more than lack of information. Yeah, because if you had all the information, it'd be a fact. So instead of going through life critical, start going through life curious. That may help you out a little bit, because when you meet somebody who has a different belief structure, it just means that they don't have all the information. So if you believe differently— now, if God ascended down to this earth right now and stood in front of me and John on the Zoom and said, This is my son Jesus, and he gave me a high five, then we could pretty much say we got proof Jesus and God exist. People still doubt, but we don't. So we have a belief. And the thing is, is that so many people, they miss the opportunity to learn from people, John, because they don't agree or believe in certain things that they believe in, and they write them off as a person. I'm sorry, I have an incredible cleaning crew comes clean my house every 2 weeks. If I found out the owner cheated on her husband, like, I'm not firing the crew, cleaning crew. Like, I don't understand, like, what, what does her personal life have to do to do with her doing an effective job cleaning my house? What does your personal life have to do with teaching me how to have a better clothes ratio? What's your personal life, or what you like, or what your political views have to do with me teaching me how to build a $250 million agency? I'm gonna hang me upside down naked on Main Street and beat me with a switch if you show me how to build a $250 million agency in less than 10 years. I'm in.

Let's go.

I don't have to like everything about that, people. So again, that's a public service announcement. If you don't come to our event, start going through life more curious versus critical and realize that you're never going to find anybody in your life that you agree 100% on. So quit picking and choosing the things you don't agree on and why don't you just start focusing on things you do? What do you have in common? I think the world would be a way better place if everyone started focusing on what we agree on. I think all of us want more happiness in our life. We love our families. We want our families to be good. We want food on the table. We want to have affordable housing, pricing, all that kind of stuff. Not being— I'm not running for president, but like, we all have the same things in common and all we do is we divide each other out. So as you go through your journey in this business, if you're brand new, been around for a while, and you're looking back on, oh man, that That's me. Stop and start re-seeking out, okay, what is this person good at? What can they do for my life, whether it be spiritual, mentally, physically, socially? Now again, I'm not going to hire a spiritual advisor to cheat on his wife because that's not going in congruent through that, because that's the job I don't want to happen, right? I'm not going to go listen to someone's been divorced 17 times and give me marital advice. But yeah, we'll go over next door and talk to our friend. He goes, oh, it's one of those pyramid deals. You can buy leads and leads are so good they should pay for them for you. I can't— I had a friend of mine lost house over doing that pyramid thing, selling insurance. Oh really? Look at what they have. Do you want the results? If you do, listen to them. My one friend, when he goes, oh, my uncle's a doctor and he said this, I'm like, well, I, I— last time I checked, when I need a heart surgery, I don't go to the dentist. It's like, who cares he's a doctor? What's he know about insurance? Nothing.

Yeah.

Does he have a license? No. You do. You know more than your uncle does. So why are you taking his opinion on somebody who knows nothing about— so again, those things things too. For public service announcement, OPO— other people's opinions— are going to derail and destroy most of you. Most of you. How do I know? It's written in the book, 20-Year Study, Think and Grow Rich. All the most successful people that walk the planet, they said the number one factor of their keys of people not achieving the level success they want is by ill-will, ignorant people— is the words they use— giving opinions that cause them not to pursue what they want to do based on the opinions of others. And it says in the book, if you live your life through the opinions of— you will not accomplish anything of value. Now, it's obviously a Nate International professional version, but that's pretty much word for word. So I went, wow, I gotta quit taking people's opinions that don't have what I want. I gotta quit people asking people for advice that don't have the results I want. I gotta find people that ran that 10K and never ran one before, and within a year was running and finishing top 3. What did you do? How did you train? Where did you start? Did you start running 10,000— 10K every day your first day? Or what— how did you train? What foods did you eat? What was the hardest thing about your journey? Me if I can just find that. Oh, whoa, whoa, I'm sorry, your sister's LGBTQI, I can't learn from you. Why not? Who cares? Like, again, dude, it's most of the things of why people aren't where they want to be financially is that silly stupid things we do that cost us the most amount of money. So now I'm going to cover some of that stuff there. You're gonna learn how your brain works, you learn how to program it, so when you leave you'll have a cheat code for the rest of your life on how to identify someone in less than 30 seconds or to deliver information in the language they speak? How do I create a realization in the mind of the buyer they need what I have? And how do I continue to program my subconscious mind on a daily basis to get to where I want to go in all those areas of my life that matter spiritually, physically, socially, mentally, and physically? And you package it all together, you spend 2.5 days in a room with a money-back guarantee. I'm not sure why no one would show up or come. So, my man, I love it.

Yeah, I appreciate it, my man. Thanks for getting on. Thanks for sharing. Look forward to seeing you soon.

Y'all get excited, buddy. Bye.

See you guys. If you've enjoyed the podcast or any of the previous episodes, if you're on Spotify or any of the other Apple podcast platforms, would love if you'd go in and leave a review for us. If you're, if you're watching on YouTube, comment, like, subscribe, share, do all the things. We'd greatly appreciate it. Helps get the word out to everybody. Appreciate you, and we'll see you on the next one.